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In stores only, Fry's Electronics offers a 55" 120Hz 1080p LED LCD HDTV of an unspecified brand for $699. That's the lowest total price we've seen for any new 55" 1080p 120Hz LED LCD HDTV and the best price we could find for one today by $1. (Most stores charge $800 or more.) Sales tax is added where applicable. It features a 1080p resolution and a 120Hz refresh rate. Limit one per customer.