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Sports Illustrated offers a 6-Month Subscription to Sports Illustrated Magazine (28 issues) bundled with a copy of EA Sports' Madden NFL 10 (when released) plus an NFL Films Madden Documentary on DVD for $49 with free shipping. That's less than what most merchants charge for the game alone. Madden NFL 10 is due for release on August 14 and is available for Xbox 360, PS3, PS2, Wii, and PSP.
Of note, this subscription is auto-renewing; be sure to cancel before the first term unless you want to continue.