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American Apparel takes 30% off sitewide, including most sale items, via coupon code "NEWSTORE12". That's the largest percent-off general-use discount we've seen from American Apparel in about two years. (It even beats our Cyber Monday mention, which was 20% off sitewide.) Shipping adds $5, or spend $50 or more to qualify for free shipping. Some exclusions apply. Sales tax is added where applicable.