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For new customers, Blockbuster offers a Blockbuster Total Access 30-Day Trial for free. That's tied with our July mention as the best trial offer we've seen from Blockbuster. This "three discs at a time" plan applies to both DVD and Blu-ray movies and video games; it includes unlimited in-store exchanges at participating stores. ("One disc at a time" and "two discs at a time" plans are also available.)
Note that this plan will continue at up to $19.99 per month after your trial expires; you must cancel it before the trial is over or you'll be billed for a month's membership.