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1SaleADay via eBay offers the Bowflex iConnect Fit Wireless Heart Rate Monitor Kit for iPhone for $29.99 with free shipping. That's tied with last month's mention and the lowest total price we could find by $20. It displays your heart rate on your phone and tracks the intensity of your workout. Deal ends March 9 at 3 pm ET.
Note that although the product page mentions compatibility with Android, product reviews at newegg state otherwise.