Buy.com offers the Brother P-Touch PT-2730 Simply Professional Electronic Labeling System for $39.99 with free shipping. (Amazon charges the same price.) That's the lowest total price we could find by $10, although we saw it for $4 less a year ago. It prints seven lines of text on up to 24mm-wide tape and features eight fonts, 10 type styles, 20 frames, a QWERTY keyboard, and a 3-line, 16-character display. It also includes Brother P-Touch Editor for Windows or Mac, which provides extra label customization via USB.