Walmart offers the Gibson Home Soho Lounge Square 16-Piece Dinnerware Set in Red, model no. 61220.16RM, for $34.96. (Amazon has it for the same with free shipping for Prime members.) Choose in-store pickup to avoid the $5.97 shipping fee. That's the lowest total price we could find by $10 in any color, although we saw it for $9 less in June. This stoneware set includes four 12-3/4" square dinner plates, four 9" square dessert plates, four 6-1/4" bowls, and four 13-oz. reactive glaze mugs.

Of note, it's also available in Purple, model no. 61694.16R, for $36.99 via in-store pickup.