JCPenney retail stores cut $10 off apparel, shoes, accessories, fine jewelry, and home purchases of $25 or more via this printable coupon. Alternatively, the same coupon takes 10% off select watches, furniture, mattresses, and custom blinds & shades. Although we saw this same in-store discount with a coupon for $20 off $50 or more last week, that's still a strong discount from JCPenney, yielding several price lows. Some exclusions apply. Coupon expires August 16.