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For in-store pickup only, Fry's Electronics offers the LG 50" 600Hz 720p Plasma HD Television, model no. 50PA4500, for $399. (See price at final checkout.) That's tied with our mention from two weeks ago (which included free shipping) as the lowest price we've seen for this HDTV. (It's also the second-best price we've seen for any 50" plasma HDTV and a current price low by $150.) Sales tax is added where applicable. It features a native resolution of 1024x768 (720p), 600Hz sub-field drive, USB, two HDMI inputs, and more.