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Lands' End offers the Lands End Kids' Classmate Messenger Bag in 10 styles (and further colors) for $12.99. Bag free shipping via coupon code "RIVER" and PIN code "9852". That's $26 off list and the lowest total price we could find. It features a reflective trim, zippered exterior pocket, and more.
Of note, also available is the Kids' Dot E-Reader Cover for $5.99 with free shipping via the above coupon and pin. That's $9 off list and the lowest total price we could find.
Lands End Kids' First ClassMate Yeti 18 Upright - Blue Jay Print, a similar product, is available at these stores