Lite-On Serial ATA Internal Blu-ray / DVD Reader + pickup (updated)

Fry's Electronics offers the Lite-On Serial ATA Internal Blu-ray Disc / DVD Reader, model no. DH-4O1S, for $39.99. Shipping starts around $6, or choose free in-store pickup. That's $24 less than the lowest total price we could find elsewhere and the best price we've seen for any internal Blu-ray drive by at least $9. Sales tax is added where applicable. It reads CD, DVD, and Blu-ray media. (It doesn't burn any type of media.)

Update: It's now available only for in-store pickup.