ShoeMall takes 20% off regular priced items via coupon code "REG20". With free shipping, that's among the better coupons we've seen from ShoeMall in recent weeks, although last we saw $10 off $30, $20 off $60, or $30 off $90. Note that some brands are excluded. Coupon expires May 21. Some best bets, with prices after the above coupon: