With orders of $25 or more, Amazon offers Prime members the Stanley PowerLock 10-Foot Pocket Tape Rule for $3.41 with free shipping. That's about $2 under what you'd expect to pay in local stores. It features a True-Zero hook, chrome ABS case, and 1/4"-wide Mylar polymer-coated blade.

Note: This item is part of Amazon's "Add-on program" and can only be purchased with an order of $25 or more.