Sears offers the Suncast Hideaway Hose Reel, model no. PHJ100M, for $19.86. Opt for in-store pickup to avoid the $9.50 shipping charge. (Walmart also has it for the same with in-store pickup, and Amazon charges the same with free shipping for Prime members.) That's tied with last month's mention as the lowest total price we've seen and a current low by $18. It accommodates 100 feet of 5/8" hose.
Of note, Shop Your Way Rewards members will earn a Sears credit with this purchase and may be eligible for additional credits and discounts.