Amazon offers Prime members the first-generation Philips Hue Lux LED Starter Kit
in Soft White, model no. 453761, for $39.99
with free shipping
. (Non-members can spend $49 or more to qualify for free shipping; otherwise, shipping costs $7.26.) That's $10 below our mention from last November, $40 under list, and the second-lowest total price we've seen. (It was $4 less earlier today, since expired.) It includes two 750-lumen bulbs and a bridge, which lets you control brightness and create schedules from your smartphone.