Fry's Electronics offers the LG 38.5" 1080p LED-Backlit LCD Smart HD Television, model no. 39LB5800, for an in-cart price of $289 with free shipping. (Add it to your cart to see this price.) That's the lowest total price we could find by $40 and the best price we've seen for a new 39" 1080p WiFi LED LCD TV. It features 1920x1080 (1080p) native resolution, WiFi, LG Smart TV with Netflix, YouTube, and more, three HDMI inputs, and three USB inputs. Deal ends September 18.

Update: It's now available for in-store pickup only.