Home Depot offers this Philips Hue 65-watt Equivalent Single-LED BR30 Light Bulb, model no. 432690, for $44.98 with free shipping. That's the lowest total price we could find by $15. It features wireless smartphone and tablet controls, compatibility with Wink home automation network products, and up to 16 million color combinations. Deal ends May 7.
Note that it a wireless bridge is required to operate the bulb; it can be purchased as part of a Philips Starter Pack.