Update: Black Friday deals have started to leak!
Amazon announced its official Black Friday sale today, and while our team is diligently uploading the ads and analyzing the offers, there are a few initial takeaways worth noting.
Update: We've finished our analysis of the Amazon Black Friday ad!
Amazon's Black Friday Starts Early Again This Year
First, Amazon will unveil its Black Friday sale this Friday, November 20, and new deals will be added "every five minutes for eight straight days" on this page. This continues the trend of online offers starting well before even Thanksgiving, and suggests that some brick-and-mortar stores might bump up their timelines as well. After all, Walmart did it last year, so why not do it again in 2015?
Some Deals Will Be Available Only in the App
Second, Amazon is pushing its app for many of the deals this year. Several of these lightning deals will be available in the app only, which means you might want to take a moment to download the Amazon app just in case. (The idea of Amazon's flash sales on mobile is already giving us heart palpitations, but we'll remain strong in the face of deals.)
According to the announcement, these deals can be found on the "App Only Deals" tab and "will be released daily from 3pm PT to 11pm PT starting Thanksgiving through Wednesday, December 9." Shoppers can use the "Watch a Deal" function to be alerted via push notification about when these offers go live, which is a convenient way to avoid checking your phone all day.
There Will Be Some Perks for Prime Members
Like last year, Prime members will get a 30-minute head start on select lightning deals. However, it's likely that this will exclude many of the truly juicy "doorbuster" offers that we'll be highlighting in our analysis, like the 32" TV for $75 or the 50" set for $150.
Prime members in select metro areas will get another perk next week; select "Deal of the Day" deals — which go live on Thanksgiving and Black Friday — will be available through the Prime Now app. That means these customers will get free 2-hour delivery on two of the busiest shopping days of the year.
Be sure to check back later today for our full writeup on the ad to find out what's worth your time, and what might be worth passing over.
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