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Apple Will Have a Black Friday Sale, but Is It Worth Shopping?

After sitting out the shopping holiday in 2015, Apple announced its 2016 sale with a cryptic website message. Here's everything we know.
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Apple Black Friday

Recently, Apple announced that, after sitting out 2015, it would once again be holding a Black Friday sales event this year. But because the website only features an Apple Watch displaying a "save the date" message, few details are available.

Apple did divulge that the event would take place in stores and online. It also revealed that orders placed online before 5 pm (no time zone given) would receive free 2-day shipping. Otherwise, we can only speculate.

The event will take place in stores and online. Also, orders placed online before 5 pm will receive free 2-day shipping.

And speculation would indicate that the announcement comes as a result of sluggish sales for most of the year. Apple's revenue was down the past two quarters, as were iPhone sales. Perhaps we'll see substantial discounts on the recently released iPhone 7?

If Apple's past Black Friday events are any indication, don't get your hopes up. In 2014, it didn't offer any extraordinary discounts, but instead gave away free iTunes gift cards — with varying values depending on the amount of your purchase. Apple's 2013 "sale" was pretty much the same, but with free Apple Store gift cards.

We're going to guess that our maxim will continue to hold true: You can always find a better Black Friday Apple deal at a store other than Apple.

SEE ALSO: Apple Black Friday 2016: Deals Have Started! iPads, iPhones, Apple Watch & More

In 2015, Apple stated that it was opting out of Black Friday to be good to its employees. This year, it will be closed on Thanksgiving, but most Apple Stores will be open 8 am to 10 pm local time the next day.

What do you think, readers? Will you shop Apple's Black Friday event? Let us know in the comments.

Excited for Black Friday deals? Consider subscribing to the DealNews Select Newsletter to get a daily recap of all our deals; you never know when a Black Friday price will be released! You can also download the DealNews apps, check out the latest Black Friday ads, or read more buying advice.


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Senior Staff Writer

Stephen has been covering consumer electronics and technology for 20 years, and has been with DealNews since 2013. His insights have also been published in The Village Voice, Paste, CMJ New Music Monthly, The Big Takeover, and many other national and regional publications. He runs The Agit Reader, a music webzine.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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3 comments
Lindsay Sakraida (DealNews)
@sunny0 Probably not. As the writer stated: "We're going to guess that our maxim will continue to hold true: You can always find a better Black Friday Apple deal at a store other than Apple."
sunny0
So do you think it is worth shopping?
Polirudb
I used to be a big Apple fan. I have been very disappointed with Apple lately. Their customer service and products used to be second to none. Now they are the same or in some cases even worse than others. They seem to not really care about the customer anymore. So to sum it up, I don't really care what secrets Apple has in store for Black Friday. I will hopefully have most of my shopping done by the time Apple is "kind" enough to share their Black Friday secrets.
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