While we understand that not all of you are going to jump on the best Black Friday deals in-store, we're also confident that you're still bargain-hunters at heart: you subscribe to dealnews, you've got your email alerts, and your holiday shopping list is all set. But are you forgetting anything that might also aid you in securing the best deals this holiday season?
Mobile Shopping and You
According to Tech Crunch, in the past year, consumers' holiday shopping habits have shown a steady increase in m-commerce — the mobile counterpart of e-commerce. From Groupon to eBay, and beyond, 2010 saw an increase in people using their mobile devices to both "search for products and find local availability," and to make purchases online, on-the-spot, according to Tech Crunch. And while the smartphone has in the past been the only device most consumers carry, they're now armed with tablets that can handle even more online browsing.
With apps that mimic flipping through physical mail-order catalogs and one-click purchasing options via merchants like PayPal and Google, the tablet "is the ultimate leanback experience and we see that playing a big role in holiday shopping," Google's VP of Product Management, Sameer Samat, said to TechCrunch. PayPal calls this "couch commerce," and research company Forrester believes that these technologies will help increase online shopping sales by as much as 15% — to nearly $60 billion — this holiday season.
What About Black Friday and Cyber Monday?
And that $60 billion may not come on the traditionally high-sales days of Black Friday and Cyber Monday. Steve Yankovitch, head of eBay's mobile business operations, expects "revenue numbers to be well over numbers that eBay saw last year for Black Friday and Cyber Monday," but is waiting to see when the new peaks of online shopping will be, thanks to mobile devices. Last year, for PayPal, it was December 12, but Laura Chambers, PayPal's Senior Director for Mobile thinks the mobile shopping will begin to surge Thanksgiving evening and also hit a high on December 11 — the last day most consumers feel comfortable ordering online in time for Christmas delivery.
What Roles Do Sales and Deals Play on the Mobile Field?
Of course coupons and discount codes will continue to play a role in consumerism, especially around the holidays, when the cost of gifting can add up. Chambers and Samat agree, stating the both companies see a rise in deals, coupons, and sales during this holiday season. And while consumers are expected to take their time to find the best possible price for their holiday wish list items, we bet that the most savvy holiday shoppers will consult their smartphones for price-comparisons and the latest deals from dealnews. [Tech Crunch]