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Let's Discuss: Are Oreo Thins a Terrible Idea?

There's a new, thinner Oreo in town. Who wants to eat it?
Published
Oreo Thins
topix.com

Nothing says "we've saturated our market" like a brand trying all kinds of new gimmicks to nab new customer segments, and no one typifies that ethos like Oreo!

Over the years, as their customer base has stagnated, they've pulled out Spring Oreos (in pastel colors), Birthday Cake Oreos, Cotton Candy Oreos, Pumpkin Spice Oreos, S'mores Oreos (disappointingly not called "S'mOreos," for some reason), and Nabisco's latest: Oreo Thins, which reportedly contain the same creme-to-cookie ratio but with a wafer-like form.

Hands Off, Kids!

Like Peek Freans once did in the '80s, Oreos is positioning these crisper, thinner cookies as being "for adults." Remember how well that worked for Peek Freans? Do you even remember Peek Freans?! Exactly! Maybe a better reference would be the Arch Deluxe, McDonald's foray into "just for adults" marketing? Didn't work out for them, either.

Are They 'Diet' Oreos?

By employing "thin" in the name, it has been speculated that Nabisco — despite their protests to the contrary — is going after the health conscious cookie-eaters with these "lower calorie" snacks. (Four Oreo Thins have 20 fewer calories than three regular Oreos, to put it in the most confusing way possible.)

Get Less But Pay the Same

But let's face it, if you really consider yourself "health conscious," your diet probably consists of "no Oreos," right? The real reason they're called "thin" might just be because a package of the cookies contains less actual food; a bag of Thins weighs in at 10.1 oz while the "fat" Oreos contain 14.3 oz. But despite having less cookies overall, the Thins will still cost the same. So, the package is lighter, while making your wallet lighter, too. See, it is all about weight!

No Twisting, No Shouting!

Did you ever pick up an Oreo and think, "These are great, but they come apart too easily and go terribly with milk?" Well, then maybe you'll love Oreo Thins, because they were not designed for either of those activities.

No matter who Nabisco thinks these cookies are aimed at, they will either find an audience, or they won't. You can't force people to buy in to your un-fun Oreo propaganda!

What do you think, cookie-munchers? Are you the consumer Nabisco is looking for? Dunk your comments about Oreo Thins in our milky comment section, below!


Marketing Communications Manager

Jeff Somogyi is the DealNews Marketing Communications Manager. Since working here he's written deals, features, promotional and newsletter copy, blog posts, as well as scripts for our videos. Follow him on Google+, Twitter at @sommerjam or his blog.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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15 comments
mch2000
I'd never buy these. I buy double stuff just to get the creme.
Jeff Somogyi (DealNews)
@HowardaC
That's exactly what Candy Corn M&Ms taste like...
It sounds good in theory....
HowardaC
They did it totally backwards. Take the middle, double it up double-stuff style, ditch the cookies, put that middle in a thin candy shell...just enough to hold it together and sell them as "Oreo Middles"

There you go Nabisco, I just made you another fortune. All I ask in return is free cookies for life.
India-dealnews
I am undecided. I was put off by Golden Oreos when they came out, until I tried them. They are amazing. I will have to try the thins and then judge, but as for now, I agree with @huertac1. I understand that the ratio is the same which is great, grand, and marvelous but if 4 of the thins have 20 less calories than 3 regular Oreos, the obviously there are less fat, carbs, sugars or something. I don't have a big sweet tooth so these might be the cookie for me.
Lexedus
They're going about everything all wrong. They have all those double-stuff and weird-flavored stuff Oreos...they're missing a major opportunity here: No-Stuff! The chocolate cookie is the best part. What the heck is the cream anyway?
Let's face it: if this guy is willing to build a machine whose sole purpose is to get rid of the cream...you might have a market there.
Jeff Somogyi (DealNews)
@dealnews-Alison
JUST the other day, I was lamenting that "mini" Oreos were dis-proportional and weird - then along come Thins, with their "perfect ratios". It's as if Nabisco was monitoring my thoughts and made a new cookie just for me!
(PS - I KNOW that Nabisco doesn't monitor my thoughts... because I wear a tinfoil hat!)
dealnews-mbonebright (DealNews)
I'm actually super angry about "thin" Oreos, which is weird. Cookies shouldn't fill me with rage, but these do. I'll stick to classic Oreos, thanks!
XISMZERO
I'll wait for Trader Joe's Jo-Jo Thins.
Alison Barretta (DealNews)
Arch Deluxe? I think I'm one of the very few people on Earth who misses that sandwich. And I wasn't even its target demo. (I very much would be today.)

But Oreo Thins? No, sorry. How do you feel about Oreo Minis?
Lindsay Sakraida (DealNews)
@dealnews-Somogyi + @Greg the Gruesome

I think they would fall apart / dissolve almost immediately; they don't seem structurally sound for such activity! That's my guess as to why there was a no-dunking warning. It's just to prevent heartache.
Jeff Somogyi (DealNews)
@Greg the Gruesome
But... but... Nabisco said they are NOT for dunking! Can we actually dunk them? Is that illegal?
Headline: "Local Man Arrested By NabisCops For Illegal Dunking"
Lindsay Sakraida (DealNews)
@huertac1 I guess per-cookie there's less, well, cookie. But it still ends up being the same filling / cookie ratio so I think it'd be the same sweetness in theory...
huertac1
Lol Greg. I personally think it's a great idea...not because of a diet fad or anything, but in my case, I love sweets every now and then, but cookies and Oreos are just too sweet. A thinner Oreo is just enough to hit my sweet tooth.
Greg the Gruesome
Why can't you dunk them? Is the diameter so small that you can't dunk one without getting your fingers in the milk?
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