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What Is Small Business Saturday? How to Snag Deals on Local Goods

About one in three people don't even know what it is, but it could net you extra rewards on your American Express card this holiday season.
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Small Business Saturday event

The holiday shopping season has begun, and you might be planning on doing more shopping on Cyber Monday, but what about Small Business Saturday?

Wedged between the mega-shopping holidays, Small Business Saturday is a chance to get discounts on unique goods and support your local business community. There are promotions, trunk shows, and even balloons, but it's surprising that this sales day doesn't have more of a following.

In a 2015 survey of 2,472 DealNews readers, only 35% said they planned to hit their local Main Street on Small Business Saturday. Another 28% of you weren't even sure what it was. Well, here you can learn all about Small Business Saturday and how to snag the best deals — and maybe this year, you'll want to head down the street for your holiday shopping.

So, What Is Small Business Saturday?

Started by American Express in 2010, Small Business Saturday is a relatively new shopping holiday with a big purpose: to drive money into local economies.

Small Business Saturday is a relatively new shopping holiday with a big purpose: to drive money into local economies.

To get local businesses and communities involved, American Express developed the Neighborhood Champions program. The program provides free merch, such as tote bags, banners, and yes, balloons, to community managers who sign up and commit to promoting the holiday.

Businesses can sign up with the Neighborhood Champions program or participate by offering flash sales, coupons, and other deals on the day, which falls on the Saturday after Thanksgiving every year.

Are the Deals Worth It?

Small Business Saturday has a community twist, though the sales are still the primary reason many people head out on the weekend. Since it is a localized holiday, sales vary by area, but the deals can be big.

For example, Boulder, Colorado has hosted Winter Sidewalk Sale events in its downtown. Many retailers in the area are planning to offer in-store discounts as well.

SEE ALSO: Will This Be the Last Time Thanksgiving Beats Black Friday for Deals?

But the deals don't stop at the local level. In fact, AmEx cardholders can score double rewards on qualifying purchases through the end of December. Simply enroll your card and shop at select merchants.

What About Local Artisans?

The shopping spree isn't limited to retailers with physical stores. In 2014, for example, Etsy partnered with the Shop Small movement to help local Etsy sellers take part in the day.

Etsy sellers who wanted to participate could have trunk shows hosted by local retailers. We've checked out the trunk shows in the past and have been impressed by the size of the collections offered, the discounts, and the chance to meet our favorite Etsy mavens in person.

How Do I Find the Best Deals?

It's still early, but merchants are already signing up for local events. You can find out which retailers are participating — and get a snapshot of their deals and trunk shows — by visiting the American Express Shop Small website. Many cities promote their Small Business Saturday deals on community websites and through local news channels.

Many cities promote their Small Business Saturday deals on community websites and through local news channels.

You can also get the full scoop from your favorite vendors directly. Many places will post sales flyers in-store in advance. You can find information through social media sites such as Twitter and Facebook, too. And many stores and local communities are creating Eventbrite events to send out to customers on their mailing lists.

Will This Replace Black Friday?

Don't worry, folks, Black Friday isn't going anywhere. While Small Business Saturday is all about shopping local and Black Friday is all about getting uber-deals at the big-box retailers, it doesn't seem like either sales event is hurting the other, at least not for our readers. In the 2015 DealNews survey, 89% of the people who said they planned to shop on Small Business Saturday are also planning to shop on Black Friday, while 91% planned to shop on Cyber Monday.

SEE ALSO: 5 Things That Are Better to Buy on Cyber Monday

Readers, what about you? Are you excited for any of your local Small Business Saturday deals this year? Share your thoughts in the comments below.

Excited for Black Friday? Check out the DealNews Black Friday hub for the latest updates! You can also subscribe to the DealNews Select Newsletter, download the DealNews apps, or read more buying advice.


Contributing Writer

Angela Colley has covered everything from money saving technology to how the Mayans might affect your savings. She’s appeared on publications like MainStreet and MSN Money. You can follow her on Twitter @angelancolley.
DealNews may be compensated by companies mentioned in this article. Unless marked as a "Sponsored Deal," the opinions expressed here are those of the author and have not been reviewed or endorsed by the companies mentioned. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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1 comment
maydepot
I used to be excited when American Express used to give $50 in statement credits for shopping at small businesses. Since they no longer do I couldn't care less.
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