Keurig, maker of those single-serving coffee machines, has revealed that their next-generation devices will not work with any pods or K-Cups that are not "licensed." In other words: Keurig is adding DRM to its coffee! According to Keurig's CEO, this is being done to "ensure the system delivers on the promise of excellent quality beverages produced simply and consistently every time," but seems like a real jerk move.
In this brief — yet lively — video, our experts discuss when locking down a system is OK and when it just feels wrong.
What about you, readers? Tell us what you think about locked-down coffee — or any proprietary systems — in the comments below!
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