Did you know that cute items trick you into spending more money? A new study from The Journal of Consumer Research concluded that people are not only willing to pay more for items that look "whimsical," "cute," or "playful," but interact with them more as well. For example, you'll pay more for an ice cream scoop that looks like a whale — and you'll use it to serve yourself more ice cream per serving, too.
In this brief — yet lively — video, our experts discuss when whimsicality got them to pay more!
What about you, readers? What home items have you bought, just because they were designed to look "fun"? Tell us in the comments below!
Related DealNews Features: