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Walmart offers the iTomic 7" Color LCD eBook Reader, model no. IEBR7C, for $29. Shipping adds 97 cents, or spend over $45 on HomeFree items to qualify for free shipping. (Free Site-to-Store is also available.) That's tied with our mention from two weeks ago and the lowest total price we've seen. (It's a current price low by $40.) Sales tax is added where applicable. It features a 7" 800x480 color LCD, 2GB internal storage, memory card slot, and more. It's capable of playing music and displaying eBooks, videos, and photos.
Itomic IEBR7C 7-Inch Color e-Reader is also available at these stores