Walmart offers the iTomic 7" Color LCD eBook Reader
, model no. IEBR7C, for $29
. Shipping adds 97 cents
, or spend over $45 on HomeFree items to qualify for free shipping. (Free Site-to-Store is also available.) That's tied with our mention from two weeks ago and the lowest total price we've seen. (It's a current price low by $40.) Sales tax is added where applicable. It features a 7" 800x480 color LCD, 2GB internal storage, memory card slot, and more. It's capable of playing music and displaying eBooks, videos, and photos.