New York, NY (November 12, 2007) – Expanding its editorial coverage of online shopping deals, Huntsville-based dealnews has opened a six-person editorial office in New York City and launched its first news site targeted to women shoppers.
Founded in 1997, dealnews publishes a network of six news sites guiding readers to the best online shopping deals, including its flagship, dealnews.com, which was named one of the best services of 2006 by PC World.
The new dealnews office is located in 45 Main Street, a state-of-the-art building in Brooklyn's DUMBO neighborhood, which is home to a large number of media and technology companies.
A team of six editors and reporters will work out of the office, including Julia DiNardo, content editor of stylenotes (www.stylenotes.com), the company's new site aimed at women shoppers. Officially launching this week, stylenotes is the Web's first daily guide to the best deals on women's clothing, footwear, accessories, and more. Before joining dealnews, DiNardo covered fashion and shopping for outlets such as Redbook and GQ.
"New York City is the media and shopping capital of the world, making the office a win-win for dealnews and our readers," said Dan de Grandpre, said founder and CEO of dealnews.com, Inc. "This gives us an opportunity to tap the best talent in the media world, while keeping an even closer tab on the latest shopping news and trends."
In conjunction with the debut of stylenotes, dealnews.com is also expanding its coverage with more in-depth features and several new regular columns, such as staff picks, pricing trends on popular products, rumor roundups, product reviews, and a glossary that provides readers the scoop on shopping and product terms, such as thread count.
As part of the expansion to New York, de Grandpre is also practicing what he preaches by committing to furnishing his new Brooklyn apartment with products found solely from deals featured on dealnews.com. He is recounting his bargain-hunting adventures shopping, including his flat-screen TV, bed, and cookware, in his new column, dealpad (http://dealnews.com/features/-dealpad-The-Prologue/190805.html).
About dealnews.com, Inc.
dealnews.com, Inc. operates a network of six web sites that guide consumers to the best deals on consumer electronics, computers, men's apparel, and more. Its flagship site, dealnews.com, was named "one of the
best products of 2006" by PC World. Relying on its team of expert editors, reader intelligence, and proprietary research tools, dealnews.com showcases up to 100 of the top deals, coupons, and sales every day. Founded in 1997, dealnews is headquartered in Madison, Alabama with editorial offices in New York City.