Groupon offers the Everlast Wireless Activity Tracker
in six colors (Blue pictured), model no. TR7, for $29.99
for shipping. That's the lowest total price we could find by $2, outside of the price below. It keeps track of steps, distance, calories burned, heart rate, and sleep patterns; it features an OLED display.
A close price: Alatac via Rakuten
has it for $34.95 with free shipping.