How Much Is Apple TV This April? Monthly Subscription Cost & More

If you're drowning in streaming subscriptions but still somehow have nothing to watch, Apple TV Plus might be the refresh you need. And, at just $9.99 a month, it won't make your wallet cry.

Unlike Netflix, which operates on the "throw everything at the wall and see what sticks" approach, Apple TV Plus is more like that one friend who only recommends the very best shows before they get massively popular. You won't find a bloated library of filler content here, just sleek, high-quality originals starring Hollywood's finest. Think: Severance, Ted Lasso, and The Morning Show.

Apple isn't playing around when it comes to quality — they've reportedly poured $20 billion into creating original shows and movies since the platform's launch in 2019, ensuring that every show and movie on their platform meets their famously high standards.

Oh, and if you've recently picked up a shiny new Apple device, you can score three months free in 2025.

Whether you're here for the prestige dramas, the jaw-dropping sci-fi, or just to see what new dystopian nightmare they've cooked up (Silo, anyone?), Apple TV Plus is proving it's a serious contender in the streaming wars. And at ten bucks a month? It's probably cheaper than whatever you're still paying for cable.

Apple TV+ Channel on Prime Video

Free 7-Day Trial

Amazon Prime subscribers can add Apple TV+ to their Prime Video lineup in 2025 and get a free 7-day trial to see what all the service has to offer! Be sure to cancel before your trial is up; otherwise it'll cost $9.99 per month for the add-on. But for those that want to keep all their streaming services in one place, this is a great way to consolidate!

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Apple TV+ Subscription

3-month free trial

Have you recently purchased a new Apple device? You may be entitled to compensation in the form of a 3-month Apple TV+ trial - for free! All jokes aside, if you've bought a new iPhone, iPad, Apple TV, or Mac recently from Apple or an authorized Apple reseller, you likely qualify for a free 3-month trial of Apple TV+ in 2025. However, this offer won't be available if you or your family have previously accepted a free offer for Apple TV+. Be sure to cancel your trial before it ends; otherwise you'll be charged $9.99 per month. Note that if you do cancel your trial early, you'll also lose access immediately and won't be able to reactivate your trial.

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How Much is Apple TV Cost This April?

Apple TV Plus keeps things refreshingly simple in 2025 — just one plan, no confusing tiers, and an easy $9.99 per month price tag. No need to choose between "Basic," "Premium," or some in-between option that mysteriously doesn't include half the content you want.

That being said, there a few other ways to score Apple TV Plus. Students get a sweet deal — Apple Music's $5.99/month student plan throws in Apple TV Plus for free, making it a no-brainer for anyone cramming for finals. For those deep in the Apple ecosystem, Apple One bundles Apple TV Plus, iCloud storage, Apple Music, and Apple Arcade for $19.95/month, giving you an all-in-one entertainment package.

Apple's streaming service remains largely ad-free, though whispers of a future ad-supported tier have been floating around (because, let's be honest, nobody escapes ads forever). For now, though, your Ted Lasso binge remains blissfully uninterrupted — unless your internet decides otherwise.

Can You Get Apple TV Plus For Free?

Yes, you can watch Apple Plus TV for free, but only if you know where to look. Apple isn't just handing out Apple TV Plus like free samples at a grocery store, but there are a few ways around paying the standard $9.99/month.

For starters, one-week free trials are the norm, but special promotions might extend the trial period for weeks or months. Case in point: Apple is currently giving users a three-month free trial of Apple TV Plus if they buy eligible new iPhones, iPads, Apple TVs, or Macs.

Beyond that, Apple sometimes teams up with other services for limited-time deals. Wireless carriers like T-Mobile throw in Apple TV Plus as a perk for certain plans, and Verizon offers discounted Apple One subscriptions (making Apple TV Plus kinda "free" within your subscription).

Although the truly free options are limited, there are plenty of ways to avoid paying full price — if you're strategic.

How Long Do Apple TV Discounts Last?

Apple TV Plus discounts and promotions don't come with a one-size-fits-all expiration date. If you snag Apple TV Plus through an Apple device purchase, you typically get a three-month free trial, while the Apple Music student subscription includes Apple TV Plus for as long as you remain eligible. Carrier deals, like those from T-Mobile and Verizon, can last indefinitely as long as you stay on the right plan, but they're always subject to change. Our Apple Music cost breakdown is here when you need it, along with our overview of Apple's 2025 discounts for military personnel — just a quick reminder!

When is the Best Time to Save on Apple TV Plus?

Apple TV+ occasionally offers free trials and discounts, particularly around new product launches or during promotional events. Purchasing a new Apple device often includes a free three-month subscription, providing a substantial saving.

The sweet spot for saving on Apple TV Plus typically happens around the holidays or during special events like Black Friday and back-to-school sales. If you've been on the fence about that subscription, timing it with a deal can save you a few bucks — and who doesn't love a good bargain while binge-watching your next favorite show? Keep an eye on those seasonal deals, and your wallet will thank you later!

What Are My Payment Options?

Apple TV Plus offers a couple of straightforward subscription options to suit your viewing habits. A standard subscription is $9.99 per month, granting you access to the entire library of Apple Originals, from hit series like Ted Lasso to exclusive movies and documentaries. You can try it all out with a seven-day free trial before committing.

If you're a dedicated fan, consider the annual subscription, priced at $99.99 per year. Choosing this option saves you $20 compared to paying monthly — definitely a win for those planning to stick around.

Plus, keep an eye out for special promotions or bundling opportunities, like when you purchase an Apple device. Many of these come with a three-month free trial of Apple TV Plus, and T-Mobile customers get complimentary access, which can be a solid money-saving strategy.

As for payment methods, Apple TV Plus keeps it simple and flexible. You can pay using a credit or debit card, Apple Pay, or your Apple ID account balance. Additionally, you can subscribe through third-party platforms like Roku or Amazon if you prefer using those services, as long as they support Apple TV Plus payments.

So, whether you're paying monthly, annually, or leveraging a deal through Apple or T-Mobile, there are plenty of ways to keep your subscription on track.

What's Included With A Subscription?

Apple TV Plus is your backstage pass to a world of exclusive content, where you can kick back and enjoy binge-worthy shows, blockbuster movies, and hidden gems you won't find anywhere else.

And the best part? No ads, no interruptions — just pure entertainment on your terms. Whether you're unwinding after a long day or planning a weekend binge, Apple TV Plus has everything you need to keep you glued to the screen.

With a subscription, you unlock a world of binge-worthy Apple Originals, from gripping dramas to hilarious comedies, all presented in 4K with Dolby Vision and HDR.

Whether you're watching on your iPhone, iPad, Mac, smart TV, gaming console, or even that ancient Roku you refuse to part with, Apple TV Plus plays nice with them all. You can even stream on up to six devices at once, so everyone in the house can watch what they want without fighting over the remote.

Beyond its impressive content library, Apple TV Plus also serves as a hub for wider entertainment needs. You can subscribe to add-on channels like STARZ, Paramount Plus, MGM Plus, BET Plus, Acorn TV, and Cinemax.

Apple TV Plus even throws in the occasional live-streamed special event, keeping things fresh. Whether you're here for the award-winning originals or the ability to bundle your favorite channels, Apple TV Plus offers a high-quality, streamlined way to get your entertainment fix.

Historical Pricing Over The Years

Apple TV Plus started as the scrappy underdog of the streaming world, launching in 2019 at a shockingly low $4.99 per month — practically the price of a fancy coffee. Apple kept that sweet deal going for a while, but as the platform pumped out more high-budget originals (hello, Ted Lasso and The Morning Show), prices started creeping up.

In 2022, the monthly fee jumped to $6.99, and by 2023, Apple decided it was officially done playing in the budget streaming league, hiking the price to $9.99 per month. The annual plan followed suit, rising from its original $49.99 to today's $99.99, though it still offers a $20 savings for those willing to commit.

Although the price increases might sting a little, Apple TV Plus still serves up a premium, ad-free experience with top-tier content. Plus, when you compare it to other streaming giants constantly bombarding you with ads (even when you pay), that $9.99 starts to feel like a solid deal. So, whether you're in it for the high-quality dramas, the occasional live-streamed event, or just the ability to bundle other streaming channels into one neat package, Apple TV Plus remains a strong contender—just no longer the cheap date it once was.

Here's a detailed look at its pricing history:

Cost Comparison With Competing Streaming Services

When it comes to pricing, Apple TV Plus sits in an interesting spot among the streaming giants. At $9.99 per month, it's still cheaper than Netflix's Standard plan ($15.99) and Disney Plus ($15.99) but slightly pricier than the ad-supported tier of Netflix (it's the same price as Disney Plus with ads).

Unlike many of its competitors, Apple TV Plus remains entirely ad-free, meaning you won't suddenly be interrupted mid-binge with a commercial for car insurance. It also keeps things simple — there are no confusing tiers or extra fees for 4K streaming, unlike Netflix, which charges more for better resolution and multiple streams.

For those who love exclusive, critically acclaimed content, Apple TV Plus is a solid deal, especially compared to ad-free services like Peacock ($13.99/month) or Hulu ($18.99/month).

What Can I Watch?

Apple TV Plus has quietly built one of the most compelling streaming libraries out there, packed with high-quality originals you won't find anywhere else. If you're into gripping dramas, The Morning Show should return in late 2025 to deliver more newsroom chaos and power struggles.

Looking ahead to 2025, Apple TV Plus is stepping up its game with highly anticipated new seasons and fresh premieres. The second season of Severance started hitting screens in January, while Seth Rogen's 10-episode comedy The Studio will debut in March.

If you're a history buff, Masters of the Air, a World War II drama following the Eighth Air Force, boasts the same level of cinematic storytelling that made Band of Brothers and The Pacific legendary. Add in the anthology series Extrapolations, returning in mid-2025 with more thought-provoking climate change storytelling, and there's plenty to keep you streaming all year long.

Apple TV Plus isn't just about scripted content, either. It also caters to sports fans and those who like a little variety in their lineup. Friday Night Baseball offers exclusive live MLB games every week, making it a great option for baseball lovers. With a mix of prestige dramas, mind-bending sci-fi, gripping thrillers, and live sports, Apple TV Plus is proving that it's more than worth the subscription.

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