Apple's Military Discount: How to Claim & Save in April 2025

If you're in the military and eyeing a new iPhone, MacBook, or maybe just a set of AirPods to drown out the guy in your unit who won't stop talking about crypto, Apple's military discount has your back. The tech giant offers 10% off to active-duty service members, veterans, National Guard, reservists, and even their immediate family members.
With Apple on the verge of unveiling new devices at any moment, a military discount can help make brand new devices much more accessible for military members. Don't kick yourself by purchasing something now at full price when the latest model drops days later and is yours for 10% less than everyone else.
To take advantage of Apple's military discount, you'll need to verify your credentials and shop on a special military-only page of Apple's website. The discount applies to a wide range of products, including the hotly anticipated new MacBook Air — making it an opportune time for military personnel and their families to upgrade their tech arsenal.
Apple Military Discount For April
Apple Military Discount
10% offA 10% discount on Apple products and accessories is available to current and Veteran members of the U.S. Military, National Guard, and Reserve in 2025. Immediate family members who reside in the same household are eligible, too. To see more info on the discount, scroll down the page and click on the Veterans and Military section.
Other Military Discounts
Peacock Premium Military Discount
$3.99/mo. for 12 monthsVerify your military status and start streaming for $3.99 per month for 12 months. The Peacock Military Discount for 2025 is $4 off per month, for a total of $48 for 12 months. After 12 months, you'll be charged $7.99 per month or the then-current retail price each month until you cancel. Cancel anytime.
Want to learn more about Peacock discounts? Our guide to Peacock TV promo codes for 2025 has the info you need for saving on the streaming service. Also check out our guide to Peacock subscription costs and prices to learn how much Peacock is in 2025.
Paramount+ Military Discount
From $4/mo. for EssentialMilitary members can get Paramount+ for 50% off in 2025 when they verify their status through SheerID. Even better, this discount is good for either Paramount+ plan, so you can opt for the basic Essential or the Paramount+ with Showtime plan and get half-off either way.
Disney+ Military Discount
$120/yearEligible military members - including veterans and their families - can sign up via The Exchange and get 25% off the annual subscription price in 2025. While a plan is not specifically noted on the Disney+ help page, it likely means the Disney+ Premium plan, as it's the only plan with an annual price available. Note that eligible users must also be located in the U.S. or connected to on-base internet in either the U.K., Puerto Rico, Germany, or Japan.
Can I Get a Military Discount From Apple in 2025?
Those who qualify for Apple's military discount will save 10% off select purchases of Apple products and accessories.
No matter what rank you hold, though, you won't get this discount just strolling into an Apple Store or clicking around the regular website. Nope, you need to verify your military status through ID.me and shop through Apple's exclusive Veterans and Military Purchase Program page. It's a little extra legwork, but hey, a discount on Apple gear is rarer than finding an iPhone charger when you actually need one.
The good news? This discount applies to a wide range of Apple products, including the latest devices as they're released. The bad news? There are some limitations — for example, you can only buy a certain number of discounted items per year, and the discount doesn't stack with other promotions or student pricing.
But if you're in the market for new Apple gear, this is one of the rare ways to shave some dollars off that premium price tag.
How to Sign Up for the Military Discount
- Navigate to the Apple military discount storefront: First, head over to Apple's Veterans and Military Purchase Program page. This is where all the magic happens.
- Click the "Verify with ID.me" button: This is your ticket to proving you're eligible for the discount. Clicking it will direct you to ID.me's military verification system, which ensures that you're an active-duty service member, veteran, or eligible family member. (Cool side note: ID.me was founded by a decorated Army veteran who, after witnessing another vet share their discharge paperwork to claim a military discount, became concerned about the potential exposure of sensitive personal data. That experience sparked the creation of ID.me.)

- Sign in or create an account for ID.me: If you don't already have an ID.me account, you'll need to create one. It's a quick process where you'll be asked for some basic info to set up your account. If you already have an ID.me account, just sign in using your existing credentials. Make sure your account is fully updated and reflects your military status so you can breeze through the verification process.

- Follow the prompts to receive your verification: After signing in, ID.me will walk you through a few steps to verify your military status. This usually just involves entering your basic service information but could involve uploading some official documents if the service can't immediately confirm your enlistment. The process usually takes just a few minutes; once you're verified, you'll be able to enjoy the discount on all eligible Apple products!
And there you have it! With a few simple steps, you can score an easy 10% off Apple's premium products, from the latest iPhone to a sleek new MacBook. Although it takes a little effort to get verified through ID.me, the savings are definitely worth it.
So, whether you're upgrading your tech or finally treating yourself to those AirPods you've had your eye on, Apple's military discount is a great way to save.
Who Is Eligible for the Military Discount at Apple?
If you're an active-duty service member, a veteran, a National Guard member, a reservist, or even an immediate family member of any of the above, you're in luck — Apple's military discount is ready and waiting for you. (Well, once you verify those details.) It's a pretty broad net, so chances are you qualify!
If you have any issues or questions about the authentication process, check out ID.me's help center for community verification.
Which Products Are Eligible?
If you're in the military and eyeing a new Apple device, the good news is that pretty muc everything Apple sells gets the 10% military discount — iPhones, MacBooks, iPads, Apple Watches, AirPods, and even iMacs. Basically, if it has an Apple logo and runs iOS, macOS, tvOS, or some variation of their software ecosystem, you're probably in luck.
However, there are a few things Apple won't budge on. Some accessories like cases, cables, and adapters might not be covered, and if you were hoping to spread your payments out with Apple Card Monthly Installments, that's a no-go with the military discount.
Still, with the discount applying to most major hardware purchases, it's one of the few ways to get a real deal from Apple without waiting for Black Friday or hoping for an open-box special at the Apple Store.
Is Apple's Military Discount Available Online and In-Store?
Unfortunately, Apple's military discount is only available online through the military discount storefront. If you ask for it to be applied to a purchase in-store, associates will likely tell you that you'll have to make your purchase online to save. Because of that, don't count on being able to have the discount applied retroactively either; you can certainly contact customer support and try, but don't hold your breath.
How Much Do Apple Products Cost in 2025?
Apple products have never been known for their bargain-bin pricing, but if you're in the military, you can at least shave a little off that premium price tag.
Thanks to Apple's 10% military discount, a $1,599 iPhone suddenly looks a little more reasonable at $1,439 (okay, still pricey, but every bit counts). That souped-up MacBook you've been eyeing? Instead of paying up to $7,349, you could knock it down to $6,614 (which is still a number that might make your wallet flinch…. but at least it's a friendlier flinch?).
The discount applies across the board, from iPads to AirPods, making it a solid perk for service members. Apple's product and brand ecosystem, premium build quality, and resale value keep people coming back — even when the price tag stings a little.
Here's a breakdown of what shoppers can expect to spend with and without the discount.
Products |
Price |
Military Discount Price |
Available Add-ons |
---|---|---|---|
iPhone |
$599−$1,599 |
$539-$1,439 |
MagSafe Charger, Case, Accessories |
iMac |
$1,299-$2,979 |
$1,169-$2,681 |
Upgraded Displays, Magic Mouse |
MacBook |
$999−$7,349 |
$899-$6,614 |
Memory and Storage Upgrades |
iPad |
$499-$2,599 |
$449-$2,339 |
Apple Pencil, Keyboard |
Apple Watch |
$249−$799 |
$224-$719 |
Bands, Chargers, Apple Fitness Plus |
AirPods |
$129-$549 |
$116-$494 |
Ear Tips and Cushions, Case |
What Competitors Also Offer Military Discounts?
If Apple's 10% military discount isn't quite enough to make you pledge lifelong loyalty to the brand, you'll be happy to know they're not the only tech giant offering a break for service members.
If you're hunting for the best military discount on tech, Apple's competitors are also stepping up with deals that could make your next upgrade a little less painful for your wallet.
Company |
Discount Details |
---|---|
Microsoft |
Up to 10% off select products for military personnel |
Samsung |
Up to 30% off electronic products |
Dell |
5% off electronics, free expedited shipping, 3% rewards |
|
10% off personal and smart home electronics |
Amazon |
Occasional discounts around Veterans Day |
Lenovo |
5% off electronics and free shipping |
Best Buy |
Up to 10% off in-person at the discretion of store manager |
Target |
10% off, plus exclusive discounts and 5% off on your birthday |
Walmart |
Possible 50% discount on Walmart Plus memberships |
Samsung leads the charge with up to 30% off electronics, which is a pretty serious markdown compared to Apple's 10%. Microsoft and Google match Apple's offer at 10% off, with Google focusing on personal and smart home electronics (so yes, you can finally get that Nest thermostat and pretend you're in a sci-fi movie).
Dell and Lenovo keep it modest at 5% off, but Dell throws in free expedited shipping and 3% rewards — because nothing says "thank you for your service" like a slightly faster laptop delivery.
And Amazon? Well, they like to keep it mysterious, only rolling out military discounts around Veterans Day. So, if you're a deal hunter, mark your calendar. Other military discounts we help folks save with include lululemon, Peacock TV, and Best Buy.
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Related DealNews Blog Posts:
- While Amazon doesn't offer a year-round military discount, there are still ways to save with Amazon's discounted pricing for veterans. Learn how to save today.
- Restaurants and other businesses want to thank you and your family for your service. Read on to discover the best military discounts of the year!

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