Apple Black Friday Deals 2024: Here Are the Early Discounts

NOTE: The information below was compiled for Black Friday 2024 predictions and sales. Check out the current Black Friday deals for the most up-to-date offers.

Apple devices are known for their quality and staying power, but that level of excellence doesn't come cheap. And that might be why so many shoppers are on the lookout for the best Apple Black Friday deals every year.

Check out our guide on what to expect from this premium category of gadgets in 2024. We cover discounts to look for, the best places to find Apple Black Friday deals, and the devices that will likely go on sale.

Best Apple Deals to Shop Now

Apple Deals at Amazon

From $119

Amazon is always a worthy stop if you're looking for Apple deals. Among their offerings are Apple AirPods, including the AirPods 4 (pictured) that start at $119 — that's $10 off list price and the lowest price we've seen for the wireless earbuds. Amazon has an array of big-name products from the brand, including Apple Watches, iPads, Mac laptops and desktops, and Apple TV items.

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Apple Deals at Walmart

From $89

Save on more than 100 products from the Apple brand, including iPhones, iPads, MacBooks, Apple Watches, AirPods, and accessories. Pictured are the 2nd-Gen. Apple AirPods with Charging Case for $89, which is a $40 markdown.

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Apple Deals at Best Buy

Up to 81% off

Best Buy offers hundreds of Apple deals, including savings on new, refurbished, and open-box items. iPads, AirPods, MacBooks, and AirTags are among the on-sale items, and pictured is the 9th-Gen. Apple iPad 10.2" 64GB WiFi Tablet for $199.99, which is a $130 savings. Note that My Best Buy Plus and Total members can score exclusive discounts on select items, and My Best Buy is free to join.

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Apple Deals at Target

Up to $130 off

Target offers savings on iPads, Apple Watches, AirPods, and other Apple products. Pictured is the 9th-Gen. Apple iPad 10.2" 256GB WiFi Tablet (2021) for $349.99, which is $130 off.

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Apple Deals at eBay

Up to 56% off

Score savings at eBay on Apple products, such as Apple Watches, iPhones, and MacBooks. Refurbished items especially can get solid discounts. Pictured is the Refurb Unlocked Apple iPhone 13 Pro 256GB Smartphone for $479.95, which is 56% off.

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What to Expect From Apple Black Friday Deals in 2024

Black Friday iPhone Deals

Our 2024 Prediction: iPhones will be bundled with gift cards

Whether you want to buy the latest iPhone or a previous-generation one, the odds are good that the 2024 Black Friday iPhone deals will involve gift cards. For instance, in previous years we saw Walmart offering deals that included up to $750 in gift cards with select iPhone purchases and trade-ins. The retailer bundled a $300 gift card with select iPhone 14 purchases, and even iPhone 13 models qualified for gift cards worth $400 to $500.

Apple items will likely come bundled with gift cards again in 2024, both at Apple itself and other retailers.

Walmart isn't the only store with gift card deals either. While Apple doesn't tend to have a Black Friday sale with discounted devices, we expect the tech company to once again offer bundles with select products. In previous years, purchases of select iPhone models qualified for a $50 or $75 gift card at Apple.

Not interested in gift cards? Look for Target to take up to $150 off select Apple products in general, while eBay could have select refurbished phones for $250 or even less. That deal could include older-generation iPhones.

Black Friday Apple Watch Deals

Our 2024 Prediction: Save up to $60 on the latest Apple Watches

If you want the latest and greatest Apple Watches, Black Friday may be the first real chance you have to save $50 or more. In previous years, we saw the newly released Apple Watch Series 8 Sport drop to $349, while the Apple Watch Ultra with GPS and cellular capabilities fell to $739, or $60 off the regular price.

But if you're not concerned with having all the available features, the Apple Watch SE should provide an affordable entry point. The latest model starts at $249, but we've previously seen it drop to $170. So it's not unreasonable to expect the 2nd-generation Apple Watch SE to hit that price again for Black Friday.

Black Friday iPad Deals

Our 2024 Prediction: iPads could hit $270... or go even lower

Hoping to get an iPad around Black Friday? In previous years, we saw the 2021 64GB iPad hit $270 a number of times at Amazon, while Walmart offered the 2021 256GB iPad for $399. This meant shoppers could save at least $60 and $81, respectively, on the 10.2"-sized device.

If you're looking for other iPad models, know that at least a few deals should be available. For instance, in previous years the latest iPad Air 10.9" 64GB WiFi model fell to just $500, which was nearly $100 off. We also saw the 2021 iPad Pro 12.9" 128GB WiFi iteration drop to $800.

Black Friday MacBook Deals

Our 2024 Prediction: Gift cards worth hundreds will be included with Apple MacBook purchases

Like iPhones, MacBooks will probably come bundled with gift cards this year if Apple repeats its offers from previous years. From Black Friday to Cyber Monday previously, Apple included $150 gift cards with MacBook Air purchases, $200 gift cards with MacBook Pro 13" purchases, and $250 gift cards with MacBook Pro 14" or 16" purchases.

Expect Woot!, eBay, and Amazon to be good places to shop Black Friday deals on Apple MacBooks.

If you're looking for discounted MacBooks as opposed to gift card offers, know that deals will be available, but it helps to know where and what to shop. You can save by opting for refurbished models, for instance. Previously, Woot! sold refurbished MacBooks and iPads from $130, and UntilGone had strong savings on refurbished MacBook Air and MacBook Pro laptops. eBay is also a good site to shop, especially for open-box models.

What about new MacBooks? You may want to check out Amazon for those. Previously, they offered a 2020 MacBook Air 13.3" laptop for $799 and a MacBook Air 13.6" laptop for $1,049. Both models were outfitted with chips from Apple. Read more about what we expect from MacBook and other Black Friday laptop deals in 2024 here!

What Did Previous Black Friday Deals Look Like?

Curious about which discounts we may see, exactly? Check out the best Apple Black Friday deals from previous years below for an idea of what could make a return for Black Friday 2024.

• 6th-Gen. Apple iPad mini for $399.99 at Target: This offer was within $1 of the best price we'd seen for this device.
• 2nd-Gen. Apple AirPods Pro for $199.99 at Target and Amazon: These were newly released earbuds in previous years, and this deal was within $1 of our prediction, plus it offered the best price we'd seen.
• Buy $100 worth of Apple gift cards, get a $15 Target gift card at Target: This offer matched Target's Apple gift card promotion from previous years and ensured your dollar would go further when buying gift cards.
• 2nd-Gen. Apple TV 4K 32GB Streaming Media Player for $79.99 at Amazon: This previous-generation model was at $99 less than list price, and at the lowest price we'd seen at the time.
• Beats Studio3 Wireless Headphones for $149.99 at Best Buy and Target: This was a great deal in general on quality headphones from a top brand.