What to Buy in January: Best Ways to Save in 2025
January comes on the heels of the busy Black Friday and holiday seasons — and all the retailer sales that go with them. So many people likely don't see the first month of the year as a great time for saving money while shopping. But like any other month, January boasts categories that offer up impressive discounts.
Check out our guide below to learn what goes on sale in January, as well as what items to avoid until February or later.
Prime Visa
Get a $100 Amazon Gift CardFeatures
- Get a $100 Amazon Gift Card instantly upon approval exclusively for Prime members
- Earn unlimited 5% back at Amazon.com, Amazon Fresh, Whole Foods Market and on Chase
- Travel purchases with an eligible Prime membership
- Prime Card Bonus: Earn 10% back or more on a rotating selection of items and categories on Amazon.com with an eligible Prime membership
- Earn unlimited 2% back at gas stations, restaurants, and on local transit and commuting (including rideshare)
- Earn unlimited 1% back on all other purchases
- No annual credit card fee
- No more waiting. Redeem daily rewards at Amazon.com as soon as the next day
- Member FDIC
Download Our App Today To Start Saving
The DealNews app lets you skip all the discount duds that flood the internet every day, and instead discover the best deals in one convenient place. Our shopping experts sort through thousands of sales and grab only the very best ones to put into our app. If you ever wished you had a personal shopper that told you what to buy and how to get it on sale, then DealNews is the free app you've been waiting for.
The Top Deals of January 2025
Amazon Winter Sale
Up to 70% offShop After Christmas deals at Amazon, including fitness gear, clothing clearance, grocery deals, Christmas storage, and more. Check out the Amazon Outlet section in 2025 for the best deals.
Temu Blowout Sale
Up to 70% offAs part of Temu's Blowout Sale, you will save on toys, kitchen items, tools, apparel, and more. Most items within this 2025 sale ship for free.
Walmart Can't-Miss Clearance
End-of-Year SavingsYou'll find everything from coats to carports in this 2025 sale event. Spend $35 to avoid the $6.99 shipping charge. Pickup may also be available for those last-minute purchases.
The 11 Best Things to Buy in January
Fitness equipment and household linens are worth a close look, but there are many more items to save on during the first month of the year. Read on to learn more about the January deals and sales you can expect to see.
1. Holiday Leftovers
By holiday leftovers, we don't mean the weird salad your great-aunt brought over for the holiday dinner. Instead, we're talking about holiday-themed items that retailers haven't been able to sell off during After Christmas sales. For instance, in previous Januarys we saw Advent calendars for $30, plus holiday-themed items for up to 50% off at Ghirardelli.
2. Small Kitchen Appliances
You can score surprisingly good deals on small kitchen appliances at the start of the year.Chances are, the discounts are at least partially due to New Year's resolutions around eating healthier or dining more at home, rather than relying on takeout. Expect to see a variety of small kitchen appliances for $15 each, including food steamers, personal blenders, and rotating waffle makers.
January could be a great time to buy small kitchen appliances, which went for as little as $6 previously.
But even lower prices may show up, with select small appliances going for as little as $6. In previous years we saw mini waffle makers drop to exactly that price. Those are great for making a quick waffle or two or "waffling" a sandwich for a different take on a lunch staple. Who needs a panini press when you have a waffle maker?
Look for January sales on small appliances to be decently popular, as well. For instance, we previously saw Best Buy taking up to 67% off small appliances, while Woot! knocked up to 55% off select Bella appliances and Keurig cut up to 75% off select starter kits.
SEE ALSO: The Best Things to Buy in February
3. Fitness Equipment
Some of the most common resolutions for the new year relate to getting in shape. That means January is an excellent time of year to shop for fitness gear of all kinds. However you prefer to exercise, the odds are good you'll find a discount on the equipment you need.
4. Gym Memberships
If you don't have room for exercise equipment at home — or just prefer a gym for your workouts — the good news is there should be specials on gym memberships in January. You'll need to keep certain things in mind when trying to save on gym memberships, but the first month of the year often brings lots of different promotions. Look for gyms to offer discounted rates, waived sign-up fees, or even bonus perks such as free access to other areas of the gym.
However, beware of any "perks" that aren't available yet. If a gym promotes a feature they haven't built or implemented and there's no concrete date in place for it, then you may want to cross that gym off your list.
SEE ALSO: The 7 Best Things to Buy in December (Including After Christmas Deals!)
5. Beauty Items
Resolutions around the new year also focus on other types of self-care, which means retailers discount a variety of beauty and personal care items to entice shoppers. On top of that, stores may also try to get rid of lingering gift sets from holiday sales, so January could be a good time to stock up. You could also see a Victoria's Secret sale on beauty items that takes as much as 60% off, and Amazon could cut up to 75% off select beauty products once again, as well.
6. TVs
Black Friday still reigns supreme when it comes to shopping for new TVs, thanks to the huge volume of deals and wide range of prices available to suit any budget. But if you missed the Black Friday boat, know you may be able to find good deals in January. The CES tech event happens in early January, and the Super Bowl will be on the second Sunday in February. Both of these events tend to lead to retailers dropping prices on select TV sets.
7. Soft Home Goods
January is when white sales pop up at many retailers, including department stores like Macy's and Kohl's. While these events may be mostly known for discounted bed and bath linens, you can find savings on a ton of soft home goods. Look for deals like the following:
- Bath towels from $3
- Microfiber sheet sets from $11
- Fleece throws from $14
- 6-piece comforter sets from $25
- 4-piece wedge pillow sets for $70
8. Valentine's Day Flowers
If you want to buy traditional Valentine's Day gifts like flowers, January is the time to start looking for deals! In early January of previous years, we saw early floral offers pop up, when 1-800-Flowers offered the following:
- Assorted tulip bouquets from $40
- Two dozen red roses from $43
- Red rose and calla lily bouquets from $45
- Kaleidoscope roses from $55
In general, expect sites like 1-800-Flowers to offer modest to decent savings on traditional romantic arrangements. We've seen them take up to 40% off select flowers and gifts and even sell select items for less than $25 throughout January. But shoppers who wait until the end of the month to buy could score up to 50% off Valentine's gifts.
9. Winter Clothing
Winter is in full swing by January, and plenty of discounts on cold-weather apparel show up during this time. We saw more than 140 coat deals during a previous January, though only about 13% of them qualified as Staff Picks.
You'll be able to save on more than coats, too. Sweaters should also be on sale, and you can count on prices being seriously low. During previous Januarys, we saw women's and men's sweaters start at just $10. Eddie Bauer should have kids' outerwear for up to 60% off, and we expect The Children's Place to once again take 75% off via its winter clearance event.
10. Laptops
Black Friday and Back to School season are typically the best times to shop for new laptops. January may also provide some great deals, however. In a prior January, we saw refurbished Chromebooks for as little as $50. Watch for Best Buy to knock up to $600 off Windows laptops and Lenovo to cut up to 66% off gaming PCs in January.
11. Seasonal Produce
In the middle of winter, you might not think fresh produce is a good buy. But January features plenty of fruits and veggies to build meals around. Look for citrus to be in season, especially lemons, oranges, and grapefruits. January is also good for root vegetables, including beets, turnips, and celery root. Aside from these items, look for excellent prices on in-season cabbage, kale, collards, broccoli, and cauliflower, as well as winter squash varieties.
And 1 Thing to Consider Buying in January
Holiday Decor
We see After Christmas sales kick off in late December, and those tend to bring massive price drops on holiday decorations. But lingering items could get even deeper discounts in January. In previous years, JCPenney knocked up to 85% off via a holiday decor clearance, and Belk cut up to 80% off Christmas decor and trim items.
6 Things NOT to Buy in January
|
Item |
When to Buy |
Why? |
|---|---|---|
|
Mattresses |
February |
Mattresses should see a ton of discounts during Presidents' Day sales, so it's best to hold off until then if you're in need of a new bed. |
|
Major Appliances |
February |
This is another category that will be discounted around Presidents' Day; wait until then if you can. |
|
Jewelry |
February |
Jewelry will likely see discounts around Valentine's Day in February, but note that you may have better luck finding deals on pieces that aren't designed with the holiday in mind. |
|
Snow Gear |
March |
Items for snowy weather are in high demand the first few months of the year, so you'll likely find better discounts when the season begins to wind down in March. |
|
Luggage |
March |
The third month of the year can be big for luggage deals, which could be related to people traveling for spring break vacations. Whatever the reasoning, we could see rock-bottom prices then. |
|
Spring Clothing |
April or May |
Spring officially starts in March, but clothing for the season will probably show up long before then. That said, we don't expect price drops until April at the earliest. |
Advertiser Disclosure
DealNews has financial relationships with the credit card issuers mentioned on our site, and DealNews receives compensation if consumers choose to apply for these by clicking links in our content and ultimately sign up for these specific cards. This compensation has no impact or influence on where or how the cards appear on dealnews.com. DealNews does not include all card companies or all card offers available in the marketplace.
UGC Disclosure
These responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.
Bank Disclaimer
This content is not provided or commissioned by the Bank Advertiser. Opinions expressed here are author's alone, not those of the Bank Advertiser, and have not been reviewed, approved or otherwise endorsed by the Bank Advertiser. This site may be compensated through the Bank Advertiser Affiliate Program.
Why Trust DealNews?
DealNews was founded in 1997, giving DealNews over 25 years of experience in finding January's best deals across different categories of services and products. Sign up for the DealNews Select newsletter to receive emails with some of the hottest deals every weekday. Make the most of these deal offerings by setting a deal alert for products you're interested in — we'll notify you when those products go on sale!
Related DealNews Blog Posts:
- College can be costly, so save where you can by taking advantage of student discounts. Check out our guide to learn more.
- Learn what senior discounts are available starting at age 50 and how to track them.
- Looking for the cheapest way to sign up for the top streaming services? Discover the best bundles this year.
- There are several newer streaming services available now, and Fubo is one of the top options. Check out our price breakdown to save today.
Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
Sign In or Register