The 13 Best Products to Sell Online in December 2023
December is the heart of the holiday shopping season. But uncertainties around consumer spending may have Marketplace sellers and resellers wondering how to approach this month. If you're focused on online sales, one strategy to try is seeing what's worked during previous years. And we can help with that!
We examined the shopping trends of DealNews readers from last December to give you an idea of the best things to sell in December 2023. Besides going over these popular products, we also offer a look at the top promotional opportunities in December. And we cover the items you may want to sell online in the coming months instead.
The 13 Best Products to Sell Online in December 2023
The below infographic shows five of the best things to sell in December. Take a look, then read about all 13 popular categories for the month, along with the specific items that were trending with DealNews readers in December 2022.
Electronics
Electronics ranked as the most popular product category among DealNews readers in both November and December 2022. And we're expecting a repeat in 2023! Tech devices show up on many peoples' gift wish lists, after all. So as the winter holidays near, a lot of consumers may spend part of December online shopping for these items.
Electronics that resonated with our readers last December included multiple charging products. Among them were 8-in-1 wall outlet extenders featuring AC outlets, USB-A charging ports, and a USB-C charging port. Also popular were USB-C wall charger blocks and 6' USB-A-to-Lightning charging cables.
These weren't the only electronics our readers gravitated toward last December, though. They also went for computers and associated products. Those ranged from 14" and 15.6" laptops with Intel i7 processors, to refurbished tiny desktop PCs with i5 processors, to 34" monitors and Logitech computer accessories. Other popular items included audio-focused ones. They included 2nd-Gen. Apple AirPods Pro earbuds with charging cases, other Bluetooth wireless earbuds, and portable Bluetooth speakers with a vintage wooden look.
Kitchen and Home Items
Like November, December is a month when people are focused on holiday meal prep. So you can expect shoppers to gravitate toward kitchen products that can make meal prep easier. Consider selling or reselling chef's knives, including those with anti-rust oil coatings or wooden handles; stainless steel kitchen shears; and 3-packs of insulated delivery bags to help transport that prepared food. They all resonated with DealNews readers in December 2022.
SEE ALSO: The 10 Best Products to Sell Online in November 2023
As for home items? Popular products last December included 72"x72" clear vinyl shower curtain liners, plus scrub brushes with soft-grip handles.
Tools and Home Improvement Supplies
Tools and home improvement items make our "best products to sell online" lists pretty much every month. In December, though, count on people shopping not just for standard home improvement items, but also for Christmas lights. In fact, interest for the search term "Christmas lights" has consistently peaked in late November or December during the past five years, according to Google Trends. Trending products for December 2022 among our readers included 198' strings of outdoor 600 LED Christmas lights, as well as 82' strings of 200 LED color-changing Christmas lights.
Tools and related items may also be worth selling in December. Last year, 10- and 14-piece sets of T-shank jigsaw blades were popular with readers. So were 85-lumen pocket work torches and 20-volt lithium ion batteries for power tools.
Health-Related and Household Products
December may be in the middle of flu season. But that doesn't mean consumers will only be buying health products related to virus prevention and treatment. Dental care and other health-related items could also resonate. In December 2022, DealNews readers sought out smart battery-powered toothbrushes with travel cases, along with percussion massage guns, vitamins, and supplements.
As for household supplies? If you're wondering what to sell in December for that category, consider trash bags! DealNews readers gravitated toward 50-count packages of 4-6 gallon garbage bags last December, and that product was also popular in November 2022. Related items resonating last December were 110-count packages of 13-gallon kitchen trash bags.
Clothing
While men's clothes have appeared on our "what to sell" lists during a few months in 2023, some of the popular items in December 2022 reflect the season in which they were listed. Among these cold-weather pieces that resonated with DealNews readers were snow pants, 6-packs of long-sleeve thermal shirts, and quarter-zip fleece sweatshirts. So remember to think about the season's elements and outdoor temperatures when deciding on clothes to list.
Other clothes our readers gravitated toward last December included adidas men's logo pants and "buy one, get one free" Levi's items.
Gift Cards
Every year over the last five years, search interest for "gift cards" has peaked right around Christmas, according to Google Trends data. With people interested in gift cards this time of year, December could be an ideal month for selling them. During this month last year, our readers were drawn to gift cards that came in mini envelopes, were reloadable, or were bundled with retailer credits of up to $10-$15.
Body-Warming Products
Body-warming products seems like a category that was made for selling in December and throughout the winter months. After all, more people could be seeking out products for staying warm as they deal with lower temperatures. But what products are worth selling, exactly? Last December, items our readers gravitated toward ranged from electrically heated hoodies, to rechargeable hand warmers, to 500-watt portable space heaters.
The Rest of the Best
The products we listed above aren't the only things worth selling or reselling in December. If you're looking for more options for your online business, look into the following items, which also appealed to DealNews readers in December 2022.
- Toys like reversible octopus plushies, CoComelon battery-powered bumper cars, and 3D puzzle games
- Grocery items, such as sweet brown butter cashews, teriyaki beef sticks, hickory-smoked barbecue sauce, and 3-packs of mango nectar
- Lawn care and patio items, including outdoor faucet covers and Adirondack chairs
- Outdoor products like 5-in-1 keychain multitools, fire-starting sticks, and 2-packs of LED flashlights
- Automotive supplies, such as 22" windshield wiper blades, portable air compressors for car tires, and all-season tires
- Phones and smartphone accessories, including open-box Samsung Galaxy smartphones, 55" selfie stick tripods, and OtterBox cases
What Are December's Big Sales Opportunities?
Green Monday
Green Monday may not reach the heights of Black Friday and Cyber Monday. But it's still an opportunity to host a sale or other promotion during the big shopping month of December. eBay reportedly coined the term "Green Monday" in 2007 to recognize one of its biggest sales days, and now retailers of all kinds offer sales themed around it on the second Monday of December. That's December 11 in 2023.
SEE ALSO: The Best Products to Sell Online in January
Wondering which items to promote on Green Monday? Sales for the holiday that seemed to resonate most with our readers last year featured items like computers, monitors, printers, apparel, and tools.
Gift-Giving Holidays Like Christmas and Hanukkah
Multiple gift-giving holidays happen in December. They include Christmas, which is on December 25, and Hanukkah, which lasts from December 7-15 in 2023. If you're wanting to run ads, offer coupons, discount items, or do some other type of promotion centered on gifts, it's worth keeping a couple of things in mind.
First, don't rule out gift card promotions. Gift cards top the list of gifts consumers would like to receive this holiday season, according to a recent survey from the National Retail Federation. Our readers gravitated toward various gift card deals last December, too, as noted above.
Also keep in mind that you can frame promotions around gift type instead of the holiday itself. For instance, both stocking stuffers and last-minute gifts resonated with our readers in December 2022. So you may benefit from running promotions on small gift-friendly items, or products shoppers can likely receive quickly.
What NOT to Sell Online in December 2023
| Item | When to Sell | Why? |
|---|---|---|
| Industrial Supplies | January | We noticed our readers gravitating toward industrial supplies more in January 2023 than they did last December. Items included professional spray bottles, 20-packs of disc-shaped office magnets, and 17' rolls of vinyl foam tape. |
| Furniture | January | Selling furniture in January may be a good way to get rid of stock before new styles come out. Last January, furniture pieces that were popular among our readers included sofas and 3-tier slide-out storage towers. |
| Thermometers | February | February is still flu season, so it makes sense that fever-detecting products would be popular among our readers that month. Consider selling forehead thermometers with fever alarms for babies, kids, and adults. |
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