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Amazon Prime Day Begins July 10! What Deals Can You Expect?

This "day" lasts 30 hours! Watch for discounts on Amazon devices during this members-only shopping event.
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Update: Amazon has released special deals in the lead up to Prime Day, and we're posting our top picks here.


Amazon Prime Day Begins July 10! What Deals Can You Expect?

Amazon has held a Prime Day shopping event for the past two years, and we've finally got details about 2017. So when is Prime Day going to happen, and what deals can you expect? Read on to find out.

When Is Amazon Prime Day?

Amazon has revealed that "Prime Day will be a 30-hour shopping event" that runs from 9 pm ET on Monday, July 10 through 2:59 am ET on Wednesday, July 12. The site says to expect "new deals as often as every five minutes."

SEE ALSO: This Is Everything We've Written About Amazon

Who Can Shop Amazon Prime Day?

Sorry, but we have to be clear: This sale isn't for everyone. As the name indicates, only Amazon Prime subscribers can shop Amazon Prime Day. However, this group includes free trial members, guests who've been invited as part of an Amazon Household, and users with AmazonFresh, Amazon Family, or Prime Student memberships.

What Is Prime Day, Anyway?

During Prime Day, Amazon offers thousands of deals. Some are all-day offers, while others are available for only a brief period. Those sales, called "Lightning Deals," launch every few minutes throughout the day.

With such different time frames for so many sales — featuring everything from TVs to baby wipes — finding the deals you want can be hard. One way to make things easier? Download the Amazon app on your phone and look through upcoming deals for the categories you're interested in. If you add a deal to your "watching" list, you'll get a notice through the app when that deal is about to go live.

If you add a deal to your 'watching' list, you'll get a notice through the Amazon app when that deal is about to go live.

Once you see the deal go live, it's a good idea to hit "add to cart" immediately. You'll have a few minutes to either complete your purchase or remove the item from your cart, and some goods sell out in seconds. Even if a deal says "100% claimed," don't be shy about putting yourself on the waitlist. Many of the people who immediately claimed the deal might decide to pass after a little thought.

What Should You Buy?

While many of the Prime Day deals will be a surprise, you can pretty much count on solid discounts for Amazon-brand products — especially anything new. This year, those new things include the latest Fire HD 8 Tablet iteration and the Echo Show. However, since Echo Show is due for release at the end of June, any discount would likely be small.

SEE ALSO: 8 Things You Need to Know About Amazon's New Echo Show

Last year we saw a $15 low on the Fire TV Stick, $50 off an Echo, a $60 low on a Fire TV media player bundle, as well as similar discounts on Fire tablets, Kindles, and more. We also saw a $10 Amazon credit offered with the purchase of $50 in Amazon gift cards. Essentially, if your heart is set on something Amazon-branded, keep your eyes open during Prime Day. We also expect deals on items that tie in with the Alexa ecosystem — products like Philips Hue lights, Ecobee4 thermostats, and smart light switches.

Looking for other good bets? Several categories did very well for Amazon last year, so we can expect to see similar deals this year. Those categories include the following:

  • Toys: over 2 million sold during Prime Day 2016
  • Shoes: over 1 million pairs sold
  • Headphones: over 200,000 sold
  • TVs: over 90,000 sold

Save at Amazon Throughout the Year

Whether you shop during Prime Day or skip it, there are ways to save with Amazon year-round. Check out all the perks that come with an Amazon Prime membership, along with the ways to save on an Amazon Prime subscription. And, of course, we're always listing the latest Amazon sales, coupons, and freebies.

Readers, are you planning to shop Prime Day this year? What items are you hoping to see? Let us know in the comments below! And be sure to bookmark this page as we'll be adding all our top picks from the sale.
Contributing Writer

Formerly a content writer for DealNews, Erin Coduti now brings that experience to the blog team as a freelancer. Previously, she wrote for a television news station and a literary fan magazine.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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8 comments
lunk_wsu
I'll be too busy watching The Judge mash homeruns in Miami.
chadley25
DealNews is slowly turning into a really long ad for Amazon Prime membership.
dave.stingler
I haven't been a Prime member for years, but even if I were I wouldn't spend the day on Amazon hitting F5 to see an endless stream of watches, jewelry, counter-top appliances, etc., at marginal prices. I HAVE NOT BEEN ASSIMILATED! RESISTANCE IS NOT FUTILE!
watsupyo
If you guys ever seen the woot off from woot, I think that is better. I believe amazon owns woot now but I think the deals to be had are better. For the past 2 years I've looked at the amazon prime day sales and nothing really jumped out at me as deals or steals. I agree with a lot of the commentators when they say it is a waste of time. Most deals are crappy items, useless impulse buys, and things that are not practical. Maybe now and then a tv or microwave may pop up, but by the time you jump on it, it's sold out! I really believe it's a way to attract people to the largest online retailer, and get them to spend time and money on their website, hoping to score a deal. I'll pass.
buildersstuff
They will look at the ebay price and go below that a couple cents.
CinciShopper
Thanks for the heads up. I'll be ready to drink from the hydrant on the 10th! :)
larsonel
Finding something worthwhile is a waste of time and effort in my experience. Too much stuff, too fast (drinking from a fire hydrant comes to mind). Also, much of the discounted stuff is off-brand, no-brand, poor quality, etc.
Scroogus Maximus
Of course there are "deals" on Amazon-based items. Anything tying buyers more tightly into the Amazon web is a net win for Bezos. Bought Alexa? Now you have to justify that purchase to yourself (and your spouse & friends.) So you buy more stuff on Amazon, because there are Alexa-Only deals. A-World for the win.

"The first one's ALWAYS free."
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