
Trade in your old device to make some significant savings here. See some of the category-leading values below, the full lists can be found on the product page, under the appropriate tab.
Want to use an iPad to stream your favorite shows and movies? Our guide to the Paramount Plus price in 2024 has the lowdown on what you'll pay for the streaming service and how you can save. Also check out our Peacock TV cost piece, which answers questions like "How much is Peacock Premium in 2024?"
Here are the savings:
- up to $915 off MacBook Pro
- up to $520 off iPad Pro
- up to $390 off Apple Watch Ultra 2
- up to $630 off iPhone 15 Pro Max

Get an Apple gift card ranging from $25 to $250 with select purchases in Apple's Black Friday sale. We've listed the top deals below, although there are more to browse on the sale page. The deals:
- $250 Apple gift card w/ MacBook Pro (M4 Pro or Max chip)
- $200 Apple gift card w/ MacBook Air 15"
- $175 Apple gift card w/ MacBook Air 13"
- $150 Apple gift card w/ iMac
- $100 Apple gift card w/ Mac mini
- $100 Apple gift card w/ iPad Air
- $75 Apple gift card w/ iPhone 16
- $75 Apple gift card w/ AirPods Max
- $50 Apple gift card w/ AirPods Pro 3
- $50 Apple gift card w/ Apple Watch Series 11 or SE 3
- $50 Apple gift card w/ iPhone 16e
- $50 Apple gift card w/ iPad A16 or iPad mini
- $25 Apple gift card w/ AirPods 4

Apple has just announced its new iPhone 16. You can pre-order it on September 13 and it will be available on September 20. Trade in a previous-generation iPhone and you can save up to $800.
Click on "See all deals" under "Carrier Deals at Apple" on the top of the landing page for carrier-specific offers.
The iPhone 16 range has been officially announced. Keep up to date with our Best Upcoming iPhone 16 Deals guide to get the best prices and trade-in promotions as preorders become available for carriers like Verizon, AT&T, and others. You may just be able to score a free iPhone 16 or iPhone 16 Pro! Buy Now at Apple
- A18 chip, which is designed for its Apple Intelligence features and upgraded Siri functionality
- a 6.1" glass / ceramic screen (2x tougher than glass found on any other smartphone)
- a 6-core CPU that's 30% faster than the CPU in iPhone 15
- 17% more system memory bandwidth
- a customisable action button
- new ultra-wide camera
- new camera controls, including access to the camera with a click
- private Cloud computing via Apple Intelligence
- available in Black and White as well as some brand-new colors: Ultramarine, Teal and Pink

Starting November 29, you'll get an Apple gift card worth up to $200 with select purchases. Some highlights include:
- Up to $200 Apple Gift Card w/ MacBook Air M3 13" or 15", or M2 13"
- Up to $100 Apple Gift Card w/ 10th Gen. iPad, iPad Air, or iPad Pro
- Up to $75 Apple Gift Card w/ iPhone 15, 14, or SE
- Up to $75 Apple Gift Card w/ Airpods 4, Pro 2, or Max
But there are lots more ways to get a gift card. This offer is available online, at Apple Stores, and in the Apple App. Shop Now at Apple

Save up to $630 when you trade your current device to buy an iPhone 16 Pro or Pro Max. That puts starting prices at $369. Shop Now at Apple

Get at least $180 and up to $630 off an unlocked Apple iPhone 15 with the trade-in of an eligible device (iPhone 11 or better). That drops starting prices as low as $199. Shop Now at Apple

Certified refurbished products go through an extensive refurbishment process which includes full functional testing, plus you can get up to 15% off. Every Apple Certified Refurbished product is backed by a one-year warranty. Apple certified refurbished products are also still available to be covered by purchasing AppleCare. Refurbished iPads start from $349, iPhones from $489, Mac Minis from $509, and much more. Shop Now at Apple

This newly-launched app gives sports fans real-time scores, stats, and such for leagues including the NBA, MLS, NCAA basketball, NHL, Bundesliga, Premier League and more. (MLB, NFL, WNBA, and others will join the roster as they come back in-season.) The app lets you tap to go to the Apple TV app to watch live games, and syncs with favorites selected in the Apple TV and Apple News apps. Shop Now at Apple

Shop Apple Refurbished iPhones from $389, iPads from $349, MacBooks, and more. Shop Now at Apple
- Certified refurbished products are backed by a one-year warranty and the Apple Certified Refurbished promise.

The iPhone 15 starts from $699, and the iPhone 16 Plus from $799. They're available either unlocked or for AT&T, Verizon, T-Mobile, or Boost. Shop Now at Apple

Pre-orders for Apple's new "spatial computer" (VR headset) go live at 8 am EST on January 19, with the the Apple Vision Pro prices starting from $3,499 (for 256GB of storage). The headset is compatible with over 1 million iOS and iPadOS apps, and over 250 Apple Arcade games. It boasts micro-OLED displays, an M2 chip, and R1 chip for processing input from 12 cameras, five sensors, and six microphones. It also includes Optic ID, using a scan of your iris for a variety of functions, including payments with Apple Pay. TechRadar got their hands on it and called it "the first lust-worthy VR headset".
February 2 is the Apple Vision Pro release date – it'll come with a Solo Knit Band and Dual Loop Band, a Light Seal, two Light Seal cushions, an Apple Vision Pro cover for the front of the device, polishing cloth, battery, USB-C cable, and USB-C power adapter. Shop Now at Apple

New and select returning customers can get a 2-month subscription to Apple TV+ - a savings of $20. After the trial ends, your membership will continue at $9.99/mo unless cancelled. Shop Now at Apple
- original movies and series, like Ted Lasso, Killers of the Flower Moon, and Shrinking

Apple has announced the iPhone 16e, the replacement for the iPhone SE. It's priced from $599, in 128GB, 256GB, and 512GB flavors, with preorders set to go live on February 21 at 8 am ET. It features the same A18 chip as the other iPhone 16 models, along with Apple Intelligence, a 6.1" OLED display, and USB-C charging. Stay tuned to DealNews dot com for the best preorder deals ahead of its February 28 release date. Buy Now at Apple

Apple is offering a range of free workshops on the company's core products and services. So you can learn to unlock the true potential of your device. There's even exams, for some reason. Shop Now at Apple
- iPhone and iPad, the Mac, the Apple Watch, iCloud, Apple Music, and iWork tips and tricks

Direct from Apple, prices start from $799, as detailed below, and you can trade in an eligible device to get up to $650 off. The deals:
- Apple iPhone 16 from $799
- Apple iPhone 16 Plus from $899
- Apple iPhone 16 Pro from $999
- Apple iPhone 16 Pro Max from $1,199
Keep up to date with our Best iPhone 16 Deals guide to get the best prices and trade-in promotions as orders go live for carriers like Verizon, AT&T, and others. You may just be able to score a free iPhone 16 or iPhone 16 Pro! Buy Now at Apple Buy Now at Apple

New subscribers to Apple Music can get six months for just $2.99. (That's a one-time payment, not $2.99 a month.) We've seen up to four months free, but this is the best price we've seen for a 6-month subscription — a savings of $63 overall.
To see if you're eligible, follow the "Entertainment" tab in the top menu of their store to the Apple Music section. You should see this limited time offer advertised there. After the six months are up, the subscription will auto-renew at its then-normal monthly price (currently $10.99), but you can cancel before then to avoid paying.
This deal was good enough to make our roundup of the top five best deals of the day. Follow that link to see our latest selection. Buy Now at Apple

The new Apple iPhones are now available to order. Direct from Apple, prices start from $799, as detailed below, and you can trade in an eligible device to get up to $650 off. The deals:
- Apple iPhone 16 from $799
- Apple iPhone 16 Plus from $899
- Apple iPhone 16 Pro from $999
- Apple iPhone 16 Pro Max from $1,199
Keep up to date with our Best iPhone 16 Deals guide to get the best prices and trade-in promotions as orders go live for carriers like Verizon, AT&T, and others. You may just be able to score a free iPhone 16 or iPhone 16 Pro! Buy Now at Apple

Apple has just announced its Apple Watch Series 10. The WiFi version starts at $399, while the cellular version starts at $499. This base price is for the Aluminum model (the Titanium version starts at $699 and comes as a cellular model only). You can get from $50 to $365 in credit towards this purchase if you trade in your old Apple Watch.
You can preorder it now and it will be available to ship on September 20.
The iPhone 16 range has been officially announced. Keep up to date with our Best Upcoming iPhone 16 Deals guide to get the best prices and trade-in promotions as preorders become available for carriers like Verizon, AT&T, and others. You may just be able to score a free iPhone 16 or iPhone 16 Pro! Buy Now at Apple
- new and improved model is the thinnest yet at 9.8mm
- Apple Watch's first-ever wide-angle OLED display, which makes the watch 40% brighter when viewed at an angle
- Apple's fastest-charging watch (thanks to its new aluminum back)
- for the first time you can play media directly through the watch's speaker
- new sleep apnea detection feature
- addition of depth and water temperature sensors, as well as a tides tracker

Apple's new M4 Mac mini is now available for preorder with a release on November 8th. Starting at the same MSRP as the M2 Mac Mini ($599), it comes starting with 16GB unified memory and a 256GB SSD. Plus, the new form factor is only 5" x 5". Shop Now at Apple

If you're eligible to purchase from Apple's Education store, you'll get a $150 Apple gift card with a MacBook Air, MacBook Pro, or iMac purchase, or a $100 Apple gift card with an iPad Air, iPad Pro, or Mac mini. Shop Now at Apple
How to Shop and Save at Apple
Apple’s coveted products are known to be pricey, but you can get a discounts at Apple Store if you know when and where to look. If you’re planning to buy your next Mac, iPhone, iPad, or another device at this massively popular retailer, check out the tips and resources you’ll need below.
Current Apple Offers
Apple does not offer a high volume of special offers at any given time. And coupons are non-existent. Even so, you can visit the Apple Offers page to find out what is available right now, and possibly come across a new promotion.
Trade-In Credit
With the Apple Trade-In program, you’ll get a credit of up to $2,470 towards the purchase of a new product when you trade in an eligible Apple smartphone, tablet, computer, or watch. If you aren’t quite ready to purchase, you can opt to receive an Apple gift card instead. Some older devices won’t be eligible, but there is an option for recycling these at no cost.
Apple's Education & Student Pricing
At the Apple Education Store , college students and educators from all grade levels can get discounts on Macs and iPads with varying discounts based on model. Other exclusive offers may be available for these customers, which can include current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of any grade.
If you qualify, check for special promotions around the back-to-school season. In the past few years, Apple has offered free Beats headphones with a qualifying computer or iPad back-to-school purchase.
Military and Service Member Discounts
Apple offers a 10% military discount on Apple products and accessories. Eligible customers include current and veteran military members of the US Military or National Guard and Reserve, as well as immediate family members in the same household. Verification of military status is required through ID.me.
Government Discount
Apple offers discounts for federal, state, and local government employees through the Apple Store for Government . Special pricing is available for these customers (and their immediate family members) when purchasing select Apple products and third-party solutions for personal use. There are also options available for those who are purchasing for their agency.
Card & Credit Options
Apply for an Apple Card to get 3% back on purchases from Apple and from select partners when you use Apple Pay. You’ll also earn 2% back on other Apple Pay purchases and 1% back on everything else. There are no annual or late fees, and the card offers a monthly installment option to make interest-free monthly payments on a new iPhone.
Another card option is the Barclaycard Financing Visa for special financing of up to 18 months. This applies to purchases made at Apple within the first 30 days of opening the account.
Free Shipping
Apple offers free shipping on all orders. Even better, this shipping is expedited for most purchases. Free overnight shipping applies to any in-stock Mac, iPhone, iPad, Apple Watch, or Apple TV purchase, and free 2-day shipping applies to most other in-stock items. In certain ZIP codes, you can get courier delivery within two hours.
You can also choose to pick up your order at an Apple Store in your area. Product pages have the option to enter your ZIP code and check for availability at your local store. A notification email is sent to you when the item is ready. You can usually pick up within one hour if your item is marked Available Today.
Major Sales
For Black Friday and Cyber Monday, Apple typically offers a gift card worth $25 to $200 with the purchase of select products. Getting a gift card on the higher end of this spectrum ($100 or more) requires a Macbook, iMac, or iPad Pro purchase. On the lower end ($50 or less) are iPhone, AirPod, iPad, Apple Watch, and Apple TV. Beats headphones may also be included.
During the back-to-school period — usually starting in early July and running through September or early October — Apple typically offers free Beats headphones with a Mac or iPad purchase for education customers.
Price Match Policy
Apple does not offer traditional price matching. However, it is widely reported that Apple will reduce their regular price by up to 10% if a qualifying competitor offers a lower price for the same item.
While it isn’t advertised on the website and therefore isn’t guaranteed, you can try making a request for price matching at an Apple Store if you have a preference for buying there. It never hurts to ask!
Price Adjustment Policy
Apple does not price match with other stores, but they do offer price adjustments on their own products.
If an Apple-branded item receives a lower price within 14 calendar days of your purchase, you can visit an Apple Store locally or contact Apple at 1-800-676-2775 within that 14-day period to request a refund or credit for the difference. Some limited-time price reductions are excluded from this policy, such as Black Friday or Cyber Monday sales.
Return & Exchange Policy
The standard Apple Return Policy allows for an undamaged product with any included accessories and packaging to be returned within 14 calendar days of receiving the item. Apple will offer a refund based upon the original payment method or an in-store exchange. Some items are not eligible for returns, such as gift cards and opened software.
Returns can be made in the store, or you can ship the product back to Apple. For an online return, you’ll need to f ind your order on Apple.com and select the item you are returning to get to the order details page. Select the “Start a Return” link, and follow the instructions from there until you reach the option to print a return label, which you can attach to your package for shipping.
Local Store Locator
You can find your nearest store by using the Apple Store Locator and searching for your ZIP code or city and state. Alternatively, you can view the complete Apple Store List .
Refurbished Apple Products
One of the best ways to save at Apple is shopping for Certified Refurbished Apple Products . These gadgets boast savings of up to 30% off or more. They also come with a 1-year warranty, and a great reputation for arriving in like-new condition.
You’ll find a wide array of product lines available, such as iPod touch, iPhone, iPad, Apple Watch, Apple TV, HomePod, and Mac. Still, keep in mind that the selection can change or sell out frequently. The Refurbished area of the site also houses Apple Clearance , including a very limited selection of deals on new and unopened products.
Apple Support
The Apple Support page gives the option to select a product and find a solution based on a few questions. Apple offers support options by phone, email, chat, or Twitter at @AppleSupport . If you prefer to call and get direct help, you can find Apple phone numbers for locations around the world. The general technical support line for the United States is 1-800-275-2273. If you need help making a purchase, call 1‑800‑MY‑APPLE.
If your product is broken, visit Apple Repair to get information or start a repair request. You can get in-person assistance by visiting a Genius Bar at your local store. Additionally, the Apple Support Community has answers to many common questions.
Frequently Asked Questions
Does Apple Store have coupon codes?
No, Apple Store does not typically offer discount codes. We have never seen a publicly advertised coupon for this store.
Where do you enter an Apple promo code?
While we have not seen any Apple coupon codes available, they do have a place to enter them on the website. If you have one — congrats! To apply it, add an item to your cart and click “Add To Bag,” then “Review Bag.” Once you are viewing the shopping bag, you will see an option for “Have a promo code? Enter it now” above the price total and the large blue “Check” Out button. Enter the code and click “Apply.”
Should I buy directly from Apple for the best price?
Apple Store does offer a few ways to get discounts, but this retailer is not known for having many sales or promotions in general. You can often find deeper savings by checking out other vendors. DealNews keeps up with the latest Apple sales and deals from a variety of stores, so it’s worth taking a look at everything that’s available if you’re in the market for an Apple product.
Sarah Jones is the resident coupon expert at DealNews and oversees a team that covers deals, coupons, and Black Friday content. Her articles or quotes have been featured on sites such as Christian Science Monitor, Oprah.com, Fox Business, Kiplinger, and Lifehacker.