
The iPhone Duo is Apple's new foldable, starting at $1999 for 256GB and rising to $3199 for 2TB. It pairs a 7.6" folding display with a 5.4" outer screen and the same A20 Pro chip used in the iPhone 18 Pro line. Trade-in credit of $35 to $885 can be applied toward the purchase, and 0% APR financing is available.
Preorders begin October 16, 2026, and they're expected to ship beginning October 23. Buy Now at Apple
- 7.6" Super Retina XDR folding inner display with a 5.4" outer display
- A20 Pro chip with hardware-accelerated ray tracing
- 48MP Dual Fusion rear camera system with Main and Ultra Wide lenses
- 12MP Center Stage front camera under the display
- Titanium frame and hinge cover
- Up to 44 hours of video playback using the outer display

Apple Upgrade lets shoppers lease an iPhone, iPad, Mac, or Apple Watch instead of buying outright, with the iPhone 17e starting at $17.99 a month, the iPad mini at $11.99 a month, and a MacBook Air from $24.99 a month. Lease terms run 12 or 24 months for iPhone and Apple Watch, or 24 to 36 months for iPad and Mac, and trading in an eligible device at enrollment can lower the monthly payment further. At the end of the term, the current device gets returned and can be swapped for a new one. Buy Now at Apple
- Lease iPhone, iPad, Mac, or Apple Watch with monthly payments
- iPhone and Apple Watch leases run 12 or 24 months
- iPad and Mac leases run 24 or 36 months
- Trade-in credit available at enrollment to lower initial payments
- Option to upgrade to a new device at the end of the lease term
- Leasing provided by Klarna

Apple's refurbished Mac lineup spans everything from the $599 MacBook Neo ($100 less than a new one) up to iMac and MacBook Air models with M4 and M5 chips. A 15" MacBook Air with an M5 chip is $1,269, down from $1,499, and a 24" iMac with an M4 chip is also $1,269, down from $1,499. Every refurbished Mac is tested and certified by Apple and comes with a 1-year warranty. Shipping is free. Shop Now at Apple
- Includes MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro models
- Tested and certified by Apple with a 1-year warranty
- Prices start at $599.00 for a Refurbished MacBook Neo
- Refurbished 15" MacBook Air with M5 chip priced at $1,269.00, down from $1,499.00
- Refurbished 24" iMac with M4 chip available from $1,269.00
- Free delivery and returns

Apple's iPhone 18 Pro lineup starts at $1199, with monthly financing available from $49.95 over 24 months. Trading in an eligible older iPhone, such as an iPhone 8 Plus or newer, can knock $35 to $885 off the price. Buyers can also choose 0% APR financing or a monthly lease option through Apple Upgrade.
Preorders will begin September 12. Buy Now at Apple
- 6.3" or 6.9" Super Retina XDR display
- Choice of 256GB, 512GB, 1TB, or 2TB storage
- 48MP Pro Fusion rear camera system w/ variable aperture
- Up to 45 hours of video playback
- 0% APR financing available
- Trade-in credit of $35 to $885 toward a new purchase

Buy select Macs and iPads through Apple's Education Store and receive a gift card between $100 and $150. Students and educators can also save up to 10% on AppleCare+ coverage for a new Mac or iPad. Buy a MacBook Pro and get a $150 gift card while purchasing eligible MacBook Air, iPad Pro, and iPad Air models come with a $100 gift card. Some exclusions apply. This sale is valid through September 24. Shop Now at Apple
- Gift card of $100 to $150 with purchase of Mac or iPad using education pricing
- iPad Air starts at $699 and iPad Pro starts at $1,099 with education savings
- AppleCare+ savings of up to 10% available for students and educators

The AirPods 5 are Apple's newest earbuds, priced at $129 for the standard case or $149 for the version with a wireless charging case. Both models add Active Noise Cancellation, a feature not available on the prior base AirPods, along with Adaptive Audio, Transparency mode, and Personalized Spatial Audio. Apple also offers free engraving and includes 3 months of Apple Music with purchase. Preorder now, and they'll ship free beginning on September 18. Buy Now at Apple
- Active Noise Cancellation with up to 1.5x more reduction than the previous generation
- Adaptive Audio and Transparency modes
- Personalized Spatial Audio with dynamic head tracking
- Up to 4 hours of listening time per charge with Active Noise Cancellation on
- USB-C charging case included
- Live Translation and Siri AI support

The Apple Watch Ultra 4 is available for pre-order starting at $799. Trading in an eligible Apple Watch can knock $30 to $430 off the price. This model steps up to a 49mm titanium case, satellite communication for emergencies, and up to 50 hours of battery life, more than double the newer Apple Watch Series 12. It's expected to ship beginning September 18. Buy Now at Apple
- 49mm aerospace-grade titanium case
- Always-On Retina display up to 3000 nits
- Precision dual-frequency GPS + cellular connectivity
- Built-in satellite communications for Emergency SOS
- Water resistant to 100m with depth gauge to 40m
- Up to 50 hours of battery life, 84 hours in Low Power Mode

Apple Watch Series 12 starts at $399, with trade-in credit of up to $430 available toward a new purchase. The lineup adds titanium and ceramic case options alongside aluminum, plus an Always-On Retina display rated up to 2000 nits. Buyers can also choose to pay over 12 months at $33.25 per month or lease from $11.99 per month through Apple Upgrade. It's expected to ship beginning September 18, 2026. Buy Now at Apple
- Available in 42mm or 46mm case sizes
- Aluminum, titanium, or ceramic case options
- Always-On Retina display with up to 2000 nits brightness
- GPS or GPS + Cellular connectivity options
- Water resistant to 50 meters
- Up to 24 hours of battery life, or 38 hours in Low Power Mode
How to Shop and Save at Apple
Apple’s coveted products are known to be pricey, but you can get a discounts at Apple Store if you know when and where to look. If you’re planning to buy your next Mac, iPhone, iPad, or another device at this massively popular retailer, check out the tips and resources you’ll need below.
Current Apple Offers
Apple does not offer a high volume of special offers at any given time. And coupons are non-existent. Even so, you can visit the Apple Offers page to find out what is available right now, and possibly come across a new promotion.
Trade-In Credit
With the Apple Trade-In program, you’ll get a credit of up to $2,470 towards the purchase of a new product when you trade in an eligible Apple smartphone, tablet, computer, or watch. If you aren’t quite ready to purchase, you can opt to receive an Apple gift card instead. Some older devices won’t be eligible, but there is an option for recycling these at no cost.
Apple's Education & Student Pricing
At the Apple Education Store , college students and educators from all grade levels can get discounts on Macs and iPads with varying discounts based on model. Other exclusive offers may be available for these customers, which can include current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of any grade.
If you qualify, check for special promotions around the back-to-school season. In the past few years, Apple has offered free Beats headphones with a qualifying computer or iPad back-to-school purchase.
Military and Service Member Discounts
Apple offers a 10% military discount on Apple products and accessories. Eligible customers include current and veteran military members of the US Military or National Guard and Reserve, as well as immediate family members in the same household. Verification of military status is required through ID.me.
Government Discount
Apple offers discounts for federal, state, and local government employees through the Apple Store for Government . Special pricing is available for these customers (and their immediate family members) when purchasing select Apple products and third-party solutions for personal use. There are also options available for those who are purchasing for their agency.
Card & Credit Options
Apply for an Apple Card to get 3% back on purchases from Apple and from select partners when you use Apple Pay. You’ll also earn 2% back on other Apple Pay purchases and 1% back on everything else. There are no annual or late fees, and the card offers a monthly installment option to make interest-free monthly payments on a new iPhone.
Another card option is the Barclaycard Financing Visa for special financing of up to 18 months. This applies to purchases made at Apple within the first 30 days of opening the account.
Free Shipping
Apple offers free shipping on all orders. Even better, this shipping is expedited for most purchases. Free overnight shipping applies to any in-stock Mac, iPhone, iPad, Apple Watch, or Apple TV purchase, and free 2-day shipping applies to most other in-stock items. In certain ZIP codes, you can get courier delivery within two hours.
You can also choose to pick up your order at an Apple Store in your area. Product pages have the option to enter your ZIP code and check for availability at your local store. A notification email is sent to you when the item is ready. You can usually pick up within one hour if your item is marked Available Today.
Major Sales
For Black Friday and Cyber Monday, Apple typically offers a gift card worth $25 to $200 with the purchase of select products. Getting a gift card on the higher end of this spectrum ($100 or more) requires a Macbook, iMac, or iPad Pro purchase. On the lower end ($50 or less) are iPhone, AirPod, iPad, Apple Watch, and Apple TV. Beats headphones may also be included.
During the back-to-school period — usually starting in early July and running through September or early October — Apple typically offers free Beats headphones with a Mac or iPad purchase for education customers.
Price Match Policy
Apple does not offer traditional price matching. However, it is widely reported that Apple will reduce their regular price by up to 10% if a qualifying competitor offers a lower price for the same item.
While it isn’t advertised on the website and therefore isn’t guaranteed, you can try making a request for price matching at an Apple Store if you have a preference for buying there. It never hurts to ask!
Price Adjustment Policy
Apple does not price match with other stores, but they do offer price adjustments on their own products.
If an Apple-branded item receives a lower price within 14 calendar days of your purchase, you can visit an Apple Store locally or contact Apple at 1-800-676-2775 within that 14-day period to request a refund or credit for the difference. Some limited-time price reductions are excluded from this policy, such as Black Friday or Cyber Monday sales.
Return & Exchange Policy
The standard Apple Return Policy allows for an undamaged product with any included accessories and packaging to be returned within 14 calendar days of receiving the item. Apple will offer a refund based upon the original payment method or an in-store exchange. Some items are not eligible for returns, such as gift cards and opened software.
Returns can be made in the store, or you can ship the product back to Apple. For an online return, you’ll need to f ind your order on Apple.com and select the item you are returning to get to the order details page. Select the “Start a Return” link, and follow the instructions from there until you reach the option to print a return label, which you can attach to your package for shipping.
Local Store Locator
You can find your nearest store by using the Apple Store Locator and searching for your ZIP code or city and state. Alternatively, you can view the complete Apple Store List .
Refurbished Apple Products
One of the best ways to save at Apple is shopping for Certified Refurbished Apple Products . These gadgets boast savings of up to 30% off or more. They also come with a 1-year warranty, and a great reputation for arriving in like-new condition.
You’ll find a wide array of product lines available, such as iPod touch, iPhone, iPad, Apple Watch, Apple TV, HomePod, and Mac. Still, keep in mind that the selection can change or sell out frequently. The Refurbished area of the site also houses Apple Clearance , including a very limited selection of deals on new and unopened products.
Apple Support
The Apple Support page gives the option to select a product and find a solution based on a few questions. Apple offers support options by phone, email, chat, or Twitter at @AppleSupport . If you prefer to call and get direct help, you can find Apple phone numbers for locations around the world. The general technical support line for the United States is 1-800-275-2273. If you need help making a purchase, call 1‑800‑MY‑APPLE.
If your product is broken, visit Apple Repair to get information or start a repair request. You can get in-person assistance by visiting a Genius Bar at your local store. Additionally, the Apple Support Community has answers to many common questions.
Frequently Asked Questions
Does Apple Store have coupon codes?
No, Apple Store does not typically offer discount codes. We have never seen a publicly advertised coupon for this store.
Where do you enter an Apple promo code?
While we have not seen any Apple coupon codes available, they do have a place to enter them on the website. If you have one — congrats! To apply it, add an item to your cart and click “Add To Bag,” then “Review Bag.” Once you are viewing the shopping bag, you will see an option for “Have a promo code? Enter it now” above the price total and the large blue “Check” Out button. Enter the code and click “Apply.”
Should I buy directly from Apple for the best price?
Apple Store does offer a few ways to get discounts, but this retailer is not known for having many sales or promotions in general. You can often find deeper savings by checking out other vendors. DealNews keeps up with the latest Apple sales and deals from a variety of stores, so it’s worth taking a look at everything that’s available if you’re in the market for an Apple product.
Sarah Jones is the resident coupon expert at DealNews and oversees a team that covers deals, coupons, and Black Friday content. Her articles or quotes have been featured on sites such as Christian Science Monitor, Oprah.com, Fox Business, Kiplinger, and Lifehacker.