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Avoid the Noid: 10 Brand Mascot Fails

It's hard to create a lovable mascot. Here are 10 that prove that rule.
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Frosted Flakes might be able to use Tony the Tiger to hawk their flaky wares until the sun literally explodes, but not every brand is going to be able to come up with something as grrrrrreat! Here's a list of 10 brand mascots that just fell flat (or will soon).

As you can see, companies will try just about anything to get you to buy into their brand. We give 'em props for trying, even as we slag them off on Twitter.

But what about you guys? We only had room for 10, but why not share your favorite / most detested mascots in the comments below!


Marketing Communications Manager

Jeff Somogyi is the DealNews Marketing Communications Manager. Since working here he's written deals, features, promotional and newsletter copy, blog posts, as well as scripts for our videos. Follow him on Google+, Twitter at @sommerjam or his blog.
DealNews may be compensated by companies mentioned in this article. Unless marked as a "Sponsored Deal," the opinions expressed here are those of the author and have not been reviewed or endorsed by the companies mentioned. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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10 comments
daff3ww
Actually the Noid ad's didn't end because of that guy it ended because the ad company that made the ad was asking for to much money
Allyson
I liked the dog sock puppet from Pets.com! :)

https://www.youtube.com/watch?v=8F4LiqYzBZY
Yeoman007
My favorite mascot was wide-smiling Joe Isuzu who constantly lied with a smile to sell Isuzu vehicles.

https://m.youtube.com/...WGbwC8KyTL8ZgmEMnAcPQmQP5
tompio
For the longest time I always thought Mr. Six was Junior Soprano.I actually stopped eating at Quiznos after their mascot came out. Looked like a dead mouse they found in their kitchen area. "Try our new toasted sub! You'll love the new crunchy mystery meat inside!"
algreimann
We love the moon, because it is made of cheese.
tdonaghue
I can't say he's my "favorite" or "most detested", but what about the Trivago Disheveled Guy?

This guy looks like he's a few days removed from a week-long Vegas bender and is borderline homeless, not exactly what 'pimp' my travel company with...
jamesjmoore999
Enjoy the trunk monkey - all are great, a few are weird

https://www.youtube.com/watch?v=l8oPVVGYQ40
Jeff Somogyi (DealNews)
I'd like to take a moment to remember "sad sack salesman", who starred in several Honda commercials in the 80s: https://www.youtube.com/watch?v=fts72_FJcX8

At one point, he had a pet frog that said "I'll take it!" instead of "ribbit". Oh, the 80s....
dealnews-mbonebright (DealNews)
Fun fact: The Noid starred in many, many of my childhood nightmares.
therube43
Don't forget that "Mr. Six" replaced "Yelling Asian Guy" : https://www.youtube.com/watch?v=ifp4JOEZFNI
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