In our quest to learn more about the ins and outs of Black Friday, we naturally turned to our own DealNews readers for information. We surveyed more than 1,000 people and learned that while some results have held fast since last year (most of you, for example, will start your Black Friday shopping before Black Friday proper), we unearthed some interesting trends for 2013.
For example, we were sure that consumers' decisions to shop in-store or online on Black Friday was mostly determined by where they could get the best prices. But apparently, this isn't the case. In fact, 66% of the people who will mostly shop online said their main reason for doing so is convenience; considering that a major draw to e-commerce in general, that makes sense.
Likewise, the main reason for shopping in-store was also surprising. Of those who claimed they will mostly shop in-store this Black Friday, 41% of shoppers will do so because they want to experience the excitement. (Those people might want to check out our meme roundup on the topic, but we digress.) So in a way, online vs. in-store can be viewed as the lazy vs. the thrill-seekers. We here at DealNews don't take offense to this, though; our couch is much nicer than the pavement outside of Walmart.
We also discovered that slightly more people overall will shop in-store this year, perhaps because of the trend towards earlier Thanksgiving store hours in recent years. The number of people who plan to visit a store during the Black Friday period increased by 6% compared to last year, and 82% of those shoppers will visit three or more stores.
To see the results from the rest of our survey, check out the infographic below. And before you go, be sure to let us know how you plan on spending Black Friday 2013.
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