Some of you might think that gift cards are nothing more than a thoughtless present that one picks up in CVS, at the last minute, on the way to a party for someone you don't really know. ("Who is Bob and what does he like? Eh, probably an iTunes gift card!")
But as it turns out, these handy little plastic money-replacements could be a great way to save money — if you're smart about buying them. That's because there's been an influx in iTunes gift card discounts in recent months. For example, 2013 saw a 408% increase in iTunes cards on sale, compared to just three years earlier.
In the past, we've investigated how Apple products drop in price, and also found the stores that offer the best deals on them. Now, we turn our deal-finding microscopes to Apple's gift cards. It turns out that iTunes gift card discounts are such a common and regular occurrence, that you probably shouldn't ever buy an iTunes card at face value.
So here's where you can buy iTunes gift cards on sale, as well as the best times to seek the deals out. If you play your cards right, you'll never have to pay full-price for your music again.
One further note: If you're only using these cards to buy music, keep in mind that for album purchases, Amazon's prices are cheaper than iTunes 77.5% of the time; however, single song prices are about equal. That said, if you're buying iTunes cards at a discount, you might come out ahead via Apple's music store.
Does this information change anything for you? Are you going to rethink the way you purchase an iTunes gift card online or in-store? Or are you going to continue to pick them up at the pharmacy, as a last minute gift? Tell us your thoughts, below!
Related DealNews Features: