As far as audio/video is concerned, high-definition Blu-ray disc players will take a leading role in this year's sale. That's ironic, since Blu-ray is a technology that may be already approaching irrelevance: Geeks say, why buy Blu-ray when you can stream 1080p movies online? Non-techies say, why buy Blu-ray when it offers no obvious advantage over DVD?
Maybe that's why the bottom fell out of Blu-ray players over the past three months. We've seen numerous deals at $100, a 45% drop compared to April and May. So a $100 Blu-ray player isn't exciting enough for Black Friday.
Based on the data alone — examining recent price trends and drops on Blu-ray from last year and HD-DVD the year before — Blu-ray players should hit $69. But we're going to go out on a limb and predict that a Blu-ray player will hit an earth-shattering $49. It's simply a deal that Blu-ray needs, as a platform. Oh, and one more thing to back up our prediction: we're totally cheating. There's already been a $50 Blu-ray deal, back in July from a small retail chain based in Madison, Wisconsin. (Blu-ray has totally taken over the World Dairy Expo.)
Like last year, we expect some retailers will take the package approach, bundling a name-brand (Sony, Samsung, Sharp) Blu-ray player and Blu-ray movies for $99. As for Blu-ray movies themselves, expect to find last year's titles for $5 (e.g., Iron Man) and this summer's blockbusters for $10 (e.g., Transformers 2) around Black Friday.
Summary: Black Friday Predictions for Blu-ray
- Blu-ray player for $49
- Blu-ray player / movie bundle for $99
- Blu-ray movies you actually want from $5