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Macy's Black Friday Ad Analysis: A 'Same Old' Coupon, Strange Sale Times


Even though it's only mid-October, Black Friday ads are beginning to appear. As in past years, our goal is to analyze them for you to find out if the deals are actually worth your time. We've already talked about the 10 official preview deals that Macy's announced on Pinterest, but now we've gotten our hands on a leaked copy of the entire Macy's Black Friday ad!

First Impressions: Strange Sale Hours and a Familiar Coupon

When looking at the ad, the first thing we noticed was that the sales times are a bit peculiar. It appears that doorbuster prices are only valid from 8 pm on Thanksgiving Day through 1 pm on Black Friday. After that, they become special "after 1 pm" prices which are not as high as regular price, but not as low as Black Friday prices. However, Black Friday pricing then returns from 7 am to 1 pm on Saturday, November 30. What this means is: Don't buy anything between Friday at 1 pm and Saturday at 7 am, unless it's close to selling out. (For info about Macy's Black Friday store hours, click here.)

Additionally, we weren't surprised to find an old familiar coupon amongst the ads. Macy's will take $10 off sale purchases of $25 or more (excluding "doorbusters"), which it has consistently done on Black Friday for years. And while that's the largest dollar-off discount we've ever seen from Macy's, it isn't exclusive to Black Friday; we've listed the same printable coupon 10 times since last November.

Macy's Black Friday Ad Analysis

Scouring the ad further, we picked out a handful of deals that caught our eye and warranted closer inspection. So how good is the Macy's Black Friday sale going to be?

  • Cuisinart 11-Piece Stainless Steel Cookware Set for $99.99
    We've seen this set on sale twice this year — albeit as a one-day-deal each time from — for $99.99 plus $5 for shipping. Normally we'd wonder if that $5 shipping charge is worse than the hassle of heading to the store to brave the Black Friday crowds, but since our previous mentions were Woot deals, we're not even sure we'll see the likes of that price online again. For that reason, we'd say that this one is a good deal. Further, a similar Cuisinart set currently sells for around $145 at Amazon.

  • Keurig Single Serve Brewer for $99.99
    With a list price of $175, 43% off sounds great! However, over the past year, we've seen this coffee maker appear at a slightly lower price ($96 in January) and we saw similar machines for as low as $70.

  • KitchenAid 4.5-qt. Classic Plus Stand Mixer for $199.99 after $30 rebate
    We saw this exact mixer hit this exact price in March, then it continued to fall throughout the year until, just last week, we saw it hit $161. Plus, more often than not we saw it bundled with $30 in Kohl's cash, to boot! This is one Black Friday deal you should not spend your dough on.

  • Bella Chocolate Fountain for $17.99 after $10 rebate
    A similar fountain is currently available at Sears for the same price with Shop Your Way free shipping — and without the rebate hassles. That means that there's no need to wait until Black Friday to cover things in liquid chocolate!

  • Tag Fairfield III 5-Piece Luggage Set for $49.99
    Last Black Friday, we saw the similar SONOMA life + style 5-Piece Torrance Luggage Set for $33.99, but prices rarely dip that low for such sets. In fact, throughout the entire year, we've only seen two sets for less than this offer from Macy's. We can't speak to the quality of the construction, but we'd say that if you've been looking to upgrade your luggage, this might be a decent deal to check out.

  • Kenneth Cole Reaction Men's Dress Shirts for $22
    These Kenneth Cole shirts fell to the same price during a Bon-Ton sale in July, making the Macy's deal equal to the lowest total price we've seen. Clothes might not be the most fun thing to shop for on Black Friday (what with the long lines at the fitting rooms), but in this instance you'd be getting a great price.

  • Calvin Klein Men's Suits with Free Basic Alterations for $179.99
    Even factoring in the free basic alterations that Macy's will throw in, this isn't a stellar deal. We've seen Calvin Klein suits for under $150 and suit separates for as low as $35 each this year. Looks like it's a good deal to get the shirt that goes under it, but not necessarily the suit.

  • Anne Klein, Easy Spirit Women's Shoes for 50% off
    We've seen these name brands included in sales from the likes of, which took up to 85% off. A flat 50% off might lead to cheaper prices on several styles, when compared to a sale that is up to 85% off, but the law of averages is going to be against the shopper.

  • Cultured Freshwater Pearl Necklace And Earring Set for $29
    Listed at $200, this deal cuts a whopping 86% off list price. Further, the lowest we've ever seen for any comparable set is $70, making this one deal to CLAMmor for.
Overall, the Macy's Black Friday ad seems to be a mixed bag this year. It includes some really noteworthy deals and some real stinkers. But that's why we're here; to help you tell the difference, so you can make informed Black Friday decisions! What do you think? Is there anything in the Macy's ad that catches your eye? Let us know in the comments below, and be sure to check out our Black Friday deals page for all the latest news, ads, and predictions.
Marketing Communications Manager

Jeff Somogyi is the DealNews Media Editor. Since working here he's written deals, features, promotional and newsletter copy, blog posts, as well as scripts for our videos. Follow him on Google+, Twitter at @sommerjam or his blog.
Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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Do you not have pictures of the ad? Where can I download it?
@CarterSam Apologies, we used a stock image to illustrate; we'll update the image.
@CarterSam There's a link to the full add in the intro paragraph.
That picture says Friday, November 26. Are you sure this is the ad for the right year?
Where can we see the full ad?