The 9 Best Things to Buy in July 2025 (+ July 4th Sales!)

July might seem like it has a single good shopping day — July 4th — but you can actually find great deals all month long! Whether you want to score Prime Day deals, which will be going on from July 8th - July 11th this year (not including early deals!), need outdoor gear to celebrate the second half of summer, or you're ready to dive into early Back to School sales, July has it all!

Check out our guide to see what to buy in July, as well as what you should hold off on — for now.

Top July Deals to Shop Now

Amazon Streaming and Gaming Early Prime Day Deals

Up to 48% off w/ Prime

As part of the Early Prime Day Deals, Amazon is offering up to 48% off select streaming and gaming products. You will find great discounts on TVs, soundbars, controllers, and more.

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Amazon Prime Day 2025

Get Early Deals Now

Amazon's Prime Day 2025 will run from July 8 to 11, but Prime members can get an early start by shopping a large selection of early Prime Day deals. Deals are spread across Amazon devices, back-to-school and college essentials, Amazon apparel brands, and more. Check back daily for more Amazon Prime Day deals as they go live.

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Amazon Early Prime Day Travel Deals

Up to 60% off

Amazon has deals on cruises, hotel stays, car rentals, train rides, and more ahead of Prime Day. We expect more deals to be available during the week of July 8 to 11, but shop these deals now.

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Amazon Devices Early Prime Day Deals

Up to 62% off w/ Prime

Shop the Early Prime Day Deals at Amazon to get up to 62% off TVs, video doorbells, security cameras, and more.

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Philips Sonicare Toothbrush and Head Deals at Amazon

Up to 50% off w/ Prime

As one of its early Prime Day deals, Amazon has select Philips Sonicare toothbrushes and toothbrush heads marked down up to 50% off. Many of the heads are eligible for an additional 40% off when Prime members check out with subscribe and save for the first time.

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Amazon Haul Early Prime Day Home Deals

$20 or less

As part of the lead-up to Prime Day, Amazon has deals on a selection of home items, with the vast majority of items priced below $10.

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Uber Eats July 2025 Promo Code

$10 off $20+ first order

New Uber Eats users can apply promo code "affeats10usjul25" to your first order of $20 or more and save $10 in the process. Note that some exclusions apply, and this code is valid from July 1 through July 31, 2025.

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Paramount+ Essential Summer Deal

99 cents per month for first 2 months

New Paramount+ users can apply promo code "SUMMERFUN" in order to get your first two months of your Paramount+ Essential plan for just 99 cents each. Note that once the two months are up, your subscription will auto-renew at the then-current monthly rate ($7.99 per month at the time of writing).

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The 9 Best Things to Buy in July

The infographic below offers a look at five of the top things to shop in July. Check it out, then read about all the July sales and deals worth watching for.

1. July 4th Sales

The 4th of July is a huge shopping holiday and marks the midpoint of summer for many, as the next few weeks usually usher in the Back to School season. During sales around the big celebration, look for deals on electronics, clothing and shoes, patio furniture (to some degree), outdoor gear, major appliances, and mattresses at stores like Costco and Target.

Of course, 2025's 4th of July sales are pretty diverse, so if something you're shopping for isn't included in one of these categories, don't fret! There's a good chance a ton of items will see discounts, so check out your favorite shops to see what they're offering for holiday savings.

2. Free Slurpees

The well-known convenience chain 7-Eleven, which partners with food delivery services like Uber Eats, often hosts a Free Slurpee Day on July 11 to celebrate the holiday 7-Eleven Day. In previous years, 7-Eleven changed the name of the event to Slurpee Day. From July 1-11, 7Rewards and Speedy Rewards members could get a free small Slurpee drink at a 7-Eleven, Speedway, or Stripes store when they scanned the 7-Eleven or Speedway app at checkout.

3. Prime Day Deals (Plus Early Deals, Currently Live!)

Amazon recently made an announcement about Prime Day 2025 happening on July 8-11. The shopping event is an excellent time to find savings on Amazon devices, home and garden items, electronics, and other products.

We're also seeing offers on smartwatches from brands like Apple, Samsung, and Garmin, which had deals during previous years, as well. Want more info on Prime Day? Check out our guide on scoring Invite-only Prime deals.

4. Sales Competing With Prime Day

Target Circle Week

Prime Day is a hit for Amazon, but other retailers are offering competing sales this July to try to get a piece of the pie. In the past, Target Deal Days has been the bull's-eye's version of a Prime Day sale, and would usually last for slightly longer than the 48 hours of Amazon's event. This year, Target is stepping up its game and turning Deal Days into Target Circle Week, which is running through July 12.

You still need to be a member of a program to shop the special offers, but Target Circle is free to join, which is a huge advantage compared to paying $14.99 per month or $139 per year for Amazon Prime. Offers in the sale include 50% off select Sun Squad items, 20% off all Barbie, 20% off Mountain Dew, and more products that range from fun items to necessities.

Best Buy's Black Friday in July Sale

NOTE: Best Buy has ended its Black Friday in July 2025 sale, but you can always check out the top deals at Best Buy here .

Target isn't the only retailer hosting a competing event. Best Buy has brought back its Black Friday in July sale, which goes through July 12. Expect them to offer the same prices on select items that Amazon does for Prime Day.

Target, Best Buy, and Walmart are among the retailers who hosted July sales at the same time as Amazon's Prime Day event.

Additionally, My Best Buy Plus and My Best Buy Total members have access to exclusive deals. But it's important to note that these are the paid tiers of Best Buy's loyalty program. If you're shopping this Black Friday in July sale, you may want to sign up for one of the paid programs to ensure you're able to take advantage of the best savings.

5. National Ice Cream Day Deals

National Ice Cream Day falls on July 20 this year, and we expect plenty of parlors to get in the spirit with different freebie promotions. In 2022, we saw retailers like Carvel provide a "buy one, get one" offer for a small cup or cone of soft serve. Yogurtland, meanwhile, boosted Real Rewards earnings for a single day to celebrate, letting members earn three times the points.

These offers have the potential to return, along with many others. Check back, as we'll update here with relevant promotions to celebrate.

6. Summer Clothing

Ordinarily, we advise against purchasing seasonal clothing within the time frame it's meant for, but July is a rare exception. That's largely due to July 4th sales. But even without those events, plenty of summery clothing items with great discounts are worth shopping. For instance, last year we saw men's swimwear at Kohl's for as little as $10 late in the month, while Lands' End cut up to 70% off swimwear around mid-July.

It's not just swimwear either. In July 2022, J.Crew Factory cut up to 70% off clearance items during the month, and it offered an extra 40% to 70% off sitewide plus an extra 50% off items in their Best of Summer Sale. And Nautica knocked 50% to 70% off, plus an extra 10% off, during its Better Than Fireworks Sale.

7. Outdoor Gear

If you love spending time in the great outdoors when summer arrives, know that you can find great deals on gear for all kinds of activities during July. Backcountry could take up to 50% off clothing, as well as gear for camping, hiking, and climbing. And keep an eye on REI, which could offer a ton of different deals this month. Last July, the retailer offered up to 69% off Patagonia items, up to 70% off past-season products, up to 75% off cycling gear, and up to 66% off clearance camping equipment.

Another outdoor store to watch is Moosejaw. Last year, it took up to 40% off in its summer clearance event and had a BOGO 50% off promotion for its Moosejaw-branded T-shirts.

Individual July deals should be fairly notable, too. Watch for LED lanterns with tent fans to go for just $8, 3-day supplies of emergency food rations to cost $10, and picnic blanket totes to sell for $12. Need other items for camping? Watch for tent deals to be as affordable as $20, while a Coleman gas camping stove could be as low as $80.

8. Early Back to School Sales

Different parts of the country head back to school at different times, but that just means the Back to School sales start early and last for weeks. The result is tons of deals worth your time! Last year, we saw Back to School sales for the month underway as early as July 6, with Hanes offering up to 46% off Back to School basics at Amazon. The next day, we saw Kohl's kick off its Back to School sale with a modest 25% off select items, while Best Buy had Back to School deals available as soon as July 8.

Score up to 60% off supplies of all kinds during early Back to School sales this July.

More sales will pop up later in the month, and there's a good chance we'll see early promotions from stores like Adorama for discounted laptops, monitors, and other items. Lenovo, meanwhile, could take up to 68% off during its Back to School sale. And if you want one-stop shopping, consider Target. It'll likely have deals like school uniforms from $5, 25% off laptops, and up to 40% off headphones. You can also expect the retailer to offer a wide range of standard school supplies, including notebooks, writing utensils, and others.

Watch for clothing Back to School sales in July, as well. Macy's could be another store to shop for clothing and school supplies, and could once again have prices as low as $2, while Aeropostale could offer up to 60% off new arrivals, as well as 50% to 70% off sitewide. If you need new kicks, consider checking out Shoebacca, which could offer $20 off orders of $100, as well as an extra 10% off.

9. In-Season Produce

July is basically the peak of summer, so it's no surprise that it's the perfect time to stock up on fresh fruits and veggies. Look for the ripest fruits to include apricots, blackberries, blueberries, cantaloupe, kiwi, mangoes, peaches, plums, raspberries, strawberries, and watermelon. Then there's the best fresh veggies for the month, which include corn, cucumbers, green beans, kohlrabi, lettuce, okra, peppers, summer squash, Swiss chard, tomatoes, and zucchini.

Want to shop locally grown produce? Check out the Seasonal Food Guide website to see what you can find in your area.

3 Things to Consider Buying in July 2025

TVs

Surprisingly, July can be a good time to shop for TVs. While some of the strongest deals we see are typically part of Prime Day celebrations or competing sales, Back to School events are also worth checking out (along with streaming student discounts from vendors like Hulu and Disney Plus). Thanks to students heading off to college and needing to outfit dorm rooms and their first apartments, retailers offer deals on a variety of TV sets. They won't always have the same rock-bottom prices we see around Black Friday, but we could still see offers like 32" Fire TVs for $100, while 55" sets could be just under $300 and 65" TVs could go for $344 or so.

If you're looking for discounts on truly giant screens — those above 65" — you likely won't have much luck this month. Because of that, you're better off waiting until November, or at least when the early Black Friday deals appear.

Tools and Home Improvement Items

Warmer weather tends to bring out the DIY urge in a lot of people, so it's no surprise that there's a high demand for tools, mulch and home improvement supplies during July. Add to that Home Depot and Lowe's pretty strong July 4th sales, and it's a perfect setup for serious savings on these kinds of items.

Watch for deals like a DeWalt 20V MAX battery for $27, or a Ryobi 18V ONE+ 2-battery starter pack for just $99 that also comes with a free tool valued up to $99. Woot could also offer up to 67% off select tools again, while Amazon could have its Amazon Basics 28-piece metric ratcheting wrench and bits set for only $11 this year.

Bedding and Linens

Shoppers often think that January is the best time to buy bedding and linens, thanks to sales featuring them from a variety of retailers. But once again, this is a category that sees discounts during July as students stock up before heading off to college.

Look for queen-sized plush pillows to be only $3 at Target, while cozy fleece throws could be as little as $6, twin- and twin XL-sized blankets could be $10, and twin and twin XL sheets could be $12 per set.

Because a lot of these items could be discounted for college students, you may not find a huge selection of bedding suitable for larger beds, but there still may be deals to check out. For instance, last July Kohl's had The Big One 10'x10' family blanket for just $14, while Belk offered Bed in a Bag sets in full, queen, and king sizes at $20. Belk also had sheets from $5, Kohl's knocked up to 50% off plus an extra 20% off and offered Kohl's Cash on The Big One bedding items, and IKEA had select comforters as low as $6.99.

6 Things to Buy After July

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