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dealnews Shares Holiday Shopping's Biggest Secret: Black Friday Begins On Thanksgiving

New York, NY (October 24, 2007) – Most call it Thanksgiving. dealnews calls it “Black Thursday”.

That's because dealnews says many leading stores will kick off their Black Friday sales on Thanksgiving Day, allowing savvy shoppers to get a jump-start on the season’s best deals from the comfort of the family computer before their dinner guests even arrive.

To help shoppers find the best deals, dealnews will publish its annual Black Friday Guide, the Internet’s only comprehensive round-up of price-checked and verified Black Friday deals, specials, and promotions. The guide will launch on Monday, November 19th.

Named one of the best services of 2006 by PC World, dealnews is the Web’s most trusted guide to the best deals on consumer electronics, computers, gadgets, men’s apparel, and more.

Last year many stores, including Best Buy, Circuit City, Toys "R" Us, Home Depot, and Sharper Image, as well as online-only retailers, such as Amazon.com, Buy.com, and newegg.com, started offering their Black Friday deals online 24-hours earlier on Thanksgiving Day, according to dealnews founder and editor-in-chief Dan de Grandpre.

The dealnews.com Black Friday Guide will also include a list of brick and mortar deals that are worth lining up early for the next day. de Grandpre said dealnews.com’s guide will include heavy-hitters like Wal-Mart, which released its Black Friday sales a full four days in advance, giving shoppers ample time to plan for Friday morning well in advance.

de Grandpre added that the upcoming holiday season was shaping up to be “a 'perfect storm' for deals.”

“Not only are we expecting more online stores to offer Black Friday deals on Thanksgiving Day, but we’re expecting them to offer even steeper discounts and incentives, especially in terms of shipping deals,” said de Grandpre, who cited stores such as OfficeMax.com which offered free shipping on all online orders last year. "Retailers know that consumers are more concerned about the economy this year, and they'll be addressing that with more promotions and specials."

According to de Grandpre, all of the deals listed on dealnews must pass the dealnews test: Is it the guaranteed lowest price, is it sold by a reputable store, and is it actually worth it?

On the Monday after Thanksgiving, dealnews will also provide in-depth coverage of the ever-growing number of promotions – free shipping, free gifts, rebates, markdowns – that make “Cyber Monday” a high-tech shopper’s bonanza. Online shoppers can find the dealnews.com Cyber Monday Guide at www.dealnews.com/cybermonday.

Before purchasing any gift throughout the season, de Grandpre said shoppers should always first check out dealnews.com’s Holiday Gift Guide, which showcases unbeatable deals on the season’s coolest gifts, including consumer electronics, computers, gadgets, apparel, and more. The guide (www.dealnews.com/holidaygifts) will be updated daily from November 12th through Christmas.

About dealnews.com, Inc.

dealnews.com, Inc. operates a network of six web sites that guide consumers to the best deals on consumer electronics, computers, men’s apparel, and more. Its flagship site, dealnews.com, was named “one of the best products of 2006” by PC World. Relying on its team of expert editors, reader intelligence, and proprietary research tools, dealnews.com showcases up to 100 of the top deals, coupons, and sales every day. Founded in 1997, dealnews is headquartered in Madison, Alabama with editorial offices in New York City.