Apple Store Promos & Offer Codes During April 2024

How to Shop and Save at Apple

Apple’s coveted products are known to be pricey, but you can get a discounts at Apple Store if you know when and where to look. If you’re planning to buy your next Mac, iPhone, iPad, or another device at this massively popular retailer, check out the tips and resources you’ll need below.

Current Apple Offers

Apple does not offer a high volume of special offers at any given time. And coupons are non-existent. Even so, you can visit the Apple Offers page to find out what is available right now, and possibly come across a new promotion.

Trade-In Credit

With the Apple Trade-In program, you’ll get a credit of up to $2,470 towards the purchase of a new product when you trade in an eligible Apple smartphone, tablet, computer, or watch. If you aren’t quite ready to purchase, you can opt to receive an Apple gift card instead. Some older devices won’t be eligible, but there is an option for recycling these at no cost.

Apple's Education & Student Pricing

At the Apple Education Store , college students and educators from all grade levels can get discounts on Macs and iPads with varying discounts based on model. Other exclusive offers may be available for these customers, which can include current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of any grade.

If you qualify, check for special promotions around the back-to-school season. In the past few years, Apple has offered free Beats headphones with a qualifying computer or iPad back-to-school purchase.

Military and Service Member Discounts

Apple offers a 10% military discount on Apple products and accessories. Eligible customers include current and veteran military members of the US Military or National Guard and Reserve, as well as immediate family members in the same household. Verification of military status is required through ID.me.

Government Discount

Apple offers discounts for federal, state, and local government employees through the Apple Store for Government . Special pricing is available for these customers (and their immediate family members) when purchasing select Apple products and third-party solutions for personal use. There are also options available for those who are purchasing for their agency.

Card & Credit Options

Apply for an Apple Card to get 3% back on purchases from Apple and from select partners when you use Apple Pay. You’ll also earn 2% back on other Apple Pay purchases and 1% back on everything else. There are no annual or late fees, and the card offers a monthly installment option to make interest-free monthly payments on a new iPhone.

Another card option is the Barclaycard Financing Visa for special financing of up to 18 months. This applies to purchases made at Apple within the first 30 days of opening the account.

Free Shipping

Apple offers free shipping on all orders. Even better, this shipping is expedited for most purchases. Free overnight shipping applies to any in-stock Mac, iPhone, iPad, Apple Watch, or Apple TV purchase, and free 2-day shipping applies to most other in-stock items. In certain ZIP codes, you can get courier delivery within two hours.

You can also choose to pick up your order at an Apple Store in your area. Product pages have the option to enter your ZIP code and check for availability at your local store. A notification email is sent to you when the item is ready. You can usually pick up within one hour if your item is marked Available Today.

Major Sales

For Black Friday and Cyber Monday, Apple typically offers a gift card worth $25 to $200 with the purchase of select products. Getting a gift card on the higher end of this spectrum ($100 or more) requires a Macbook, iMac, or iPad Pro purchase. On the lower end ($50 or less) are iPhone, AirPod, iPad, Apple Watch, and Apple TV. Beats headphones may also be included.

During the back-to-school period — usually starting in early July and running through September or early October — Apple typically offers free Beats headphones with a Mac or iPad purchase for education customers.

Price Match Policy

Apple does not offer traditional price matching. However, it is widely reported that Apple will reduce their regular price by up to 10% if a qualifying competitor offers a lower price for the same item.

While it isn’t advertised on the website and therefore isn’t guaranteed, you can try making a request for price matching at an Apple Store if you have a preference for buying there. It never hurts to ask!

Price Adjustment Policy

Apple does not price match with other stores, but they do offer price adjustments on their own products.

If an Apple-branded item receives a lower price within 14 calendar days of your purchase, you can visit an Apple Store locally or contact Apple at 1-800-676-2775 within that 14-day period to request a refund or credit for the difference. Some limited-time price reductions are excluded from this policy, such as Black Friday or Cyber Monday sales.

Return & Exchange Policy

The standard Apple Return Policy allows for an undamaged product with any included accessories and packaging to be returned within 14 calendar days of receiving the item. Apple will offer a refund based upon the original payment method or an in-store exchange. Some items are not eligible for returns, such as gift cards and opened software.

Returns can be made in the store, or you can ship the product back to Apple. For an online return, you’ll need to f ind your order on Apple.com and select the item you are returning to get to the order details page. Select the “Start a Return” link, and follow the instructions from there until you reach the option to print a return label, which you can attach to your package for shipping.

Local Store Locator

You can find your nearest store by using the Apple Store Locator and searching for your ZIP code or city and state. Alternatively, you can view the complete Apple Store List .

Refurbished Apple Products

One of the best ways to save at Apple is shopping for Certified Refurbished Apple Products .  These gadgets boast savings of up to 30% off or more. They also come with a 1-year warranty, and a great reputation for arriving in like-new condition.

You’ll find a wide array of product lines available, such as iPod touch, iPhone, iPad, Apple Watch, Apple TV, HomePod, and Mac. Still, keep in mind that the selection can change or sell out frequently. The Refurbished area of the site also houses Apple Clearance , including a very limited selection of deals on new and unopened products.

Apple Support

The Apple Support page gives the option to select a product and find a solution based on a few questions. Apple offers support options by phone, email, chat, or Twitter at @AppleSupport . If you prefer to call and get direct help, you can find Apple phone numbers for locations around the world. The general technical support line for the United States is 1-800-275-2273. If you need help making a purchase, call 1‑800‑MY‑APPLE.

If your product is broken, visit Apple Repair to get information or start a repair request. You can get in-person assistance by visiting a Genius Bar at your local store. Additionally, the Apple Support Community has answers to many common questions.

Frequently Asked Questions

Does Apple Store have coupon codes?

Where do you enter an Apple promo code?

Should I buy directly from Apple for the best price?

Sarah Jones is the resident coupon expert at DealNews and oversees a team that covers deals, coupons, and Black Friday content. Her articles or quotes have been featured on sites such as Christian Science Monitor, Oprah.com, Fox Business, Kiplinger, and Lifehacker.