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Amazon Gives Us a Peek at Actual Delivery Drones in This New Video

The fancy flying machine really exists! But there are still many obstacles ahead before Prime Air becomes a usable service.
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In a two-minute commercial with controversial former Top Gear host Jeremy Clarkson, Amazon finally seems to be making their drone delivery program a reality. Or at least making progress on it.

In the video, Amazon provides further details about how the drones will operate, but the company is still not sure when you can expect to see one of their drones dropping off your packages.


Smarter Than Your Average Drone

Amazon's drones differ from those seen on many hobby wish lists in recent years, most notably in that the Prime flyer can fly both in vertical and horizontal directions. They weigh 55 pounds, have a technology Amazon calls "sense and avoid" in order to prevent crashes, and will stay safely within any government flying regulations by not surpassing a height of 400 feet.

Amazon's Plan Is Still Far From Reality

Though it wasn't filmed in the United States, the commercial does a good job of demonstrating that this is a venture Amazon is still serious about. At the same time, they have a ways to go before they can implement the program. The Federal Aviation Administration is working to set rules for commercial drones in general, and that's something Amazon will have to wait on before they officially launch their first package delivering drone.

It's encouraging to see them making strides on what they intend to be a thirty minutes or less delivery program, but it's doubtful the critics and competitors from two years ago are biting their tongues just yet.

So, readers what do you think? Are you excited about the prospect of drone delivery programs? Or do you think this is something Amazon won't be able to pull off? Sound off below!


Staff Writer

As a college student, Julie wrote for the college newspaper and freelanced for the website College Candy. Since then she has worked as freelancer through Textbroker and has written press releases, feature pages, and other miscellaneous pieces for a software company. She enjoys writing both as a hobby and a career, and is always working on some kind of story.
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