EBOOK READERSWith mature offerings from Amazon, Barnes & Noble, and Apple, this is the first holiday season where eBook readers will step up to the forefront.
The new Kindle 3G is now sold at Target, Best Buy, and Amazon. The Nook is sold at Best Buy and Barnes & Noble. That means that you're likely to see deals on one or perhaps both of these popular eBook readers. Both Target and Best Buy commonly run 10% off coupons, although it's too soon to know if these eBook readers will be excluded from such promotions. Even so, we expect one of these retailers to offer a sale price during the Black Friday season. Expect to find the Kindle 3G for $169 and the Nook for $129. Also, we expect to see a deal on one or both of these eBook readers at list price but with a massive eBook credit (at least $50).
Your best bet to score a killer deal on an eBook reader is to get the recently discontinued Kindle 2 and find it factory-refurbished. We last saw it available in July for $110. We also saw a Woot deal for the Kindle 2. Don't be shocked to see another before the holidays end.
The Apple iPad may soon be sold at Target. Even so, we find it highly unlikely that you'll be able to order from Target.com and use one if its 10% off coupons. So, we predict no iPad deal for the holidays. Also, we should mention that there are dozens of off-brand eBook readers that will fight for the bottom of the market in terms of price. However, since most don't support the eBook stores of Amazon, B&N, or Apple, we don't recommend any of those as gifts. Oh, one last thing: Sony still makes eBook readers. So what, you say? Exactly.
Summary: Black Friday Predictions for eBook Readers
- The Kindle 3 for $169
- The Nook for $129
- E-Reader bundles with at least $50 in eBooks
- No deal on the iPad