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Best Buy Black Friday Ad Analysis: Cheapest Amazon Tablet Ever, 49" TV for Just $150

The retail giant delivers an ad full of excellent electronic steals, but seriously disappoints on all things Apple.

This is not a drill! The release of Best Buy's Black Friday ad signals the entrance of a major player into the shopping season. Although much shorter than last year's 47-page beast, the 2015 digital circular boasts 27 pages that are packed with impressive price drops on TVs, tablets, and laptops — but there are some notable missteps with Apple. Read on for our full Best Buy analysis.

The Best Buys

  • Samsung 60" 4K LED UHD Smart TV for $800
    Let the name-brand 4K TV price wars commence! This Samsung set is clearly taking aim at Dell's $800 Vizio in the same class. No matter which HDTV you opt for, you'll be scoring the cheapest name-brand 60" 4K set ever, by at least $100.

  • Toshiba 49" 1080p LED HDTV for $150
    Off-brand or no, $150 is an awesome price for any 49" TV. In fact, this set beats out Meijer for the cheapest 49" HDTV we've seen advertised so far, and it's about to become the best deal in over a year for any TV in this class by $25.

  • Amazon Fire 8GB 7" Tablet for $35
    Normally it's Androids that are shattering our tablet predictions. We expected Fire tablets to start at $45 this Black Friday, and then only for older models. In fact, this current-gen 7" Fire tab is poised to become the cheapest Amazon tablet we've ever seen, beating out even used and refurb units from previous generations!

  • Microsoft Surface 3 64GB 10.8" Windows Tablet for $400
    Deals have been scarce for this recently released Windows slate (it debuted in May of this year), so we didn't even feel safe making a prediction for it. However, this Best Buy ad is $100 off and tied with the best price we've ever seen, so it scores an easy nod from us.

  • Dell Inspiron Intel Core i3 15.6" Laptop for $300
    This Inspiron rig is right in line with our $300 prediction for mainstream laptops, except it boasts twice the RAM and double the hard drive space than our example. What's more, this doorbuster will be $30 under the best price we've seen for any 15.6" Haswell laptop with a 1TB hard drive.

  • Apple iMac Intel Core i5 21.5" Desktop for $900
    Just as we predicted, here is the entry-level iMac priced at $900. That's $50 under the best price we've ever seen for this model, and a nice find for Apple fans.

  • Roku SE Streaming Player for $25
    Yesterday, we weren't even sure if this player was real. As this player is indeed listed on Best Buy's website (albeit not currently for sale), we can see that the Black Friday price from either Best Buy or Kohl's will be about half off. Not bad!

  • Turtle Beach XO One Headset for $40
    Here's the ad that GameStop wishes it had posted. At $40, this deal will be tie with the lowest price we've ever seen for this Xbox One headset. (It's also $23 below Amazon's price today.)

The Worst Buys

  • Apple iPad Air 2 16GB WiFi Tablet for $400
    If there's one thing we know for certain, it's that you shouldn't buy an iPad Air 2 from Best Buy on Black Friday. Technically, no one has announced a Black Friday ad that beats the best deal we've ever seen — $349 in September — but Best Buy doesn't even come close. (Target comes close, in terms of net value, by offering it for $499 with a $150 gift card.)

  • Apple MacBook Pro Intel Core i5 13.3" Laptop for $900
    Another in-demand Apple item, another massive miss for Best Buy. We've been seeing this exact model of MacBook Pro consistently listed at $100 less since July.

  • Up to $100 Off Select Apple Watch Models
    There's not a lot to go on with this offer (like exactly how much of a discount we can expect on any given model), but it's a fair bet that Best Buy isn't going to knock the full $100 off an entry-level Apple Watch. Which is a shame, because that's basically what Target is doing with its gift card bundle.

  • GoPro Hero4 Silver 1080p Action Camcorder with 64GB Memory Card and $80 Best Buy Gift Card for $400
    Despite the 64GB memory card's valiant attempt to sweeten this deal, we've already seen the GoPro Hero4 Silver edition camcorder for $100 less this year — no gift cards required.

Excited for Black Friday deals? Consider subscribing to the DealNews Select Newsletter to get a daily recap of all our deals; you never know when a Black Friday price will be released! You can also download the DealNews apps, check out the latest Black Friday ads, or read more buying advice.


Marcy pens consumer news stories of all sorts, in addition to adding pithy prose to many of the roundups you see every day. Her work for DealNews has appeared on sites like Lifehacker, the Huffington Post, and MSN Money. She is by far the most metal member of the DealNews staff, and you can see why by following her on Twitter @ThatBonebright.
DealNews may be compensated by companies mentioned in this article. Unless marked as a "Sponsored Deal," the opinions expressed here are those of the author and have not been reviewed or endorsed by the companies mentioned. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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I hope the editor is not referring to Toshiba as being an off brand. I started with a Toshiba Regza when big screens first came out. I have since purchased 5 Toshibas with not a lick of trouble from any of them. I liken Toshiba as the Volvo of the TV segment. You can't go wrong and you are going to pay less for something that will last you a long time.
Good job ;)
I just wanted to say thanks, you guys are awesome for taking the time to give us so much information and help make informed smart purchases. That said, my friend needs his first HDTV and I think the Toshiba for $149 is a fantastic buy but I fear it will definitely sell out even though it's not advertised as a door buster. I hope I can go for it on Thursday night instead of Friday morning.
Lindsay Sakraida (DealNews)