Sears offers the Suncast Hideaway Hose Reel, model no. PHJ100M, for $19.86. (Walmart has it for the same with in-store pickup.) Opt for in-store pickup to avoid the $9.50 shipping charge. That's the best price we've seen and a current low by $16. It accommodates 100 feet of 5/8" hose.
Of note, Shop Your Way Rewards members will earn a Sears credit with this purchase and may be eligible for additional credits and discounts. Plus, Shop Your Way Max members are eligible for free shipping.