For in-store pickup only, and with stock varying by ZIP code, Target offers the GE Link 12-watt (60-watt Equivalent) Soft White A19 LED Light Bulb
, model no. PSB19-SW27, for $11.52
(Amazon charges the same with free shipping for Prime members.)
That's the lowest price we could find by $3, although we saw it for a buck less in July. This bulb can be controlled via a smartphone app. A Wink HUB or relay is required for remote operation.