Rekuten Shopping offers the Sony PlayStation 4 DualShock 4 Wireless Controller, model no. 10037, for $44.99. Use Visa Checkout and apply coupon code "VISACHECKOUT10" to cut it to $34.99. With free shipping, that's $16 under yesterday's mention (which included a $16 Kmart credit) and the best price we've seen. (It's a current low by $16.)