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Thanksgiving Will Once Again Top Black Friday for the Best Deals

It's time to let that turkey dinner go, because both Thanksgiving and Cyber Monday beat Black Friday for Editors' Choice deals. Again.
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While the whole month of November is full of spectacular sales and discounts, one day consistently stands out when it comes to the very best deals — Thanksgiving. And yet, one of the most persistent myths about Black Friday is that the best bargains will be found on Friday itself.

So to prove that you should be shopping sooner, we've charted all the Editors' Choice deals from November 2014, so you can see the spike in savings for yourself.

Check out the graph below, then read on for our in-depth analysis of your Editors' Choice deal outlook for Thanksgiving, Black Friday, and Cyber Monday.

Black Friday Chart

For the Third Straight Year, Thanksgiving Day Beats Black Friday

By now, we've gotten used to the idea of retailers opening their doors early on Thanksgiving Day (although some businesses are already backing out). However, many consumers still don't like the idea of abandoning their turkey dinner; our recent survey showed that only 53% of shoppers are planning to hit the Turkey Day sales this year. However, ditching those sales could leave you paying more later.

Last year, even Cyber Monday saw more Editors' Choice deals than Black Friday.

Our 2014 data shows that Thanksgiving once again topped Black Friday for Editors' Choice deals. That's the the third year in a row! We saw about 14% fewer Editors' Choice deals overall on Black Friday than on Thanksgiving. In fact, last year even Cyber Monday saw more Editors' Choice offers than Black Friday, a feat that's only happened once before.

Don't Count on 'Black November'

November is, without a doubt, the best month to find a deal, but the 2014 data proves that Black Friday season is the biggest contributor to this reputation. As such, shoppers shouldn't assume they're getting a great deal, just because it's November. For instance, we saw 75% more Editors' Choice deals on Thanksgiving than on the day before — that's a massive jump, even though the Wednesday before Black Friday typically boasts a ton of great sales. Thanksgiving deals are just that much better.

That said, our data indicates that shoppers should definitely not skip the Saturday and Sunday events that fall between Black Friday and Cyber Monday, just because these days aren't popular shopping holidays. In 2014, Black Friday weekend deals saw a (combined) 86% increase in Editors' Choice deals compared to the previous weekend's count.

Excited for Black Friday deals? Consider subscribing to the DealNews Select Newsletter to get a daily recap of all our deals; you never know when the next Black Friday ad will be released! You can also download the DealNews app or check out all our features for more buying advice.


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Features Writer

Marcy pens consumer news stories of all sorts, in addition to adding pithy prose to many of the roundups you see every day. Her work for DealNews has appeared on sites like Lifehacker, the Huffington Post, and MSN Money. She is by far the most metal member of the DealNews staff, and you can see why by following her on Twitter @ThatBonebright.
DealNews may be compensated by companies mentioned in this article. Unless marked as a "Sponsored Deal," the opinions expressed here are those of the author and have not been reviewed or endorsed by the companies mentioned. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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3 comments
SeecretSqur1s
@miner: have you switched to a SSD? They are often posted here with great deals. It makes a huge difference in speed.
HisSon
I'm guessing you have tried all the normal tricks and numerous apps available to try and get a little more speed out of it until Thanksgiving gets here.
nimer
100% agree! I always found the best deals on thanksgiving day itself or cyber Monday.

My almost-five year old Windows 7 laptop is on its last leg, now takes over 3 minutes to start. I can't wait to thanksgiving to get myself a new laptop